Australian fashion has earned a global reputation for its effortless style, laid-back vibe, and unique approach to design.
While some brands come with luxury price tags, there are also plenty of affordable options that provide stylish, high-quality clothing for every budget.
If you’re looking to incorporate Australian fashion into your wardrobe without breaking the bank, we’ve got you covered.
Here’s a closer look at seven affordable Australian clothing brands that offer trendy, versatile, and budget-friendly options for fashion-conscious individuals.
Why Choose Australian Clothing Brands?
Australian clothing brands are known for their creativity, emphasis on comfort, and quality craftsmanship.
Many brands prioritize sustainable practices, creating pieces that not only look good but are also kind to the environment. Whether you’re after casual wear, office attire, or something for a night out, Australia has brands that cater to a wide range of styles and preferences.
Opting for affordable Australian brands means you get to enjoy the country’s unique style influence without stretching your budget. With that in mind, let’s explore seven affordable Australian clothing brands that deserve a spot in your wardrobe.
7 Affordable Australian Clothing Brands You Need to Know
Let’s take a look.
1. Cotton On
Cotton On is one of Australia’s most popular affordable clothing brands, known for its trendy pieces, wide variety, and commitment to sustainability.
- Brand Overview: Established in 1991, Cotton On has grown into a global retail giant, offering affordable fashion for men, women, and children. The brand is known for its laid-back aesthetic, capturing the essence of Australian casual style.
- Price Range: Cotton On offers highly affordable options, with basics starting around AUD $10, making it perfect for budget-conscious shoppers.
- What They Offer: Cotton On’s product range includes casual wear, activewear, swimwear, and even accessories. The brand offers versatile basics, including t-shirts, denim, dresses, and outerwear, as well as seasonal collections.
- Sustainability: Cotton On has made significant strides toward sustainability. Their Foundation helps support communities globally, and they offer organic cotton collections and have initiatives to reduce waste.
With its trendy pieces and emphasis on affordability, Cotton On remains a go-to brand for everyday essentials and casual fashion that won’t break the bank.
2. Kmart Fashion
While Kmart may be known as a retail giant for household goods, their fashion section has gained popularity for offering stylish clothing at incredibly low prices.
- Brand Overview: Kmart, a well-known department store, offers an impressive range of fashion pieces that are stylish, functional, and incredibly affordable. While it may not have started as a fashion brand, Kmart has quickly gained a following for its trendy and accessible clothing.
- Price Range: Known for budget-friendly fashion, Kmart’s clothing prices start as low as AUD $5 for basics and usually cap around AUD $30 for more substantial items like jackets or footwear.
- What They Offer: Kmart’s fashion section includes everything from loungewear and activewear to formal wear and accessories. The brand offers great basics, trendy seasonal pieces, and even some items that cater to current runway trends.
- Sustainability: Kmart is making efforts towards sustainable practices, including a focus on ethical sourcing and providing more transparency in their supply chain.
Kmart Fashion has something for everyone, making it an ideal choice for individuals who want on-trend fashion without the designer price tag.
3. Glassons
Glassons is a beloved Australian and New Zealand fashion brand known for its stylish, feminine pieces and trendy seasonal collections.
- Brand Overview: Originally from New Zealand, Glassons has become a staple in the Australian fashion scene. They are known for offering fashion-forward, feminine designs that appeal to a wide range of age groups.
- Price Range: Glassons offers affordable fashion, with prices typically starting around AUD $15 for basics and ranging up to AUD $100 for outerwear or statement pieces.
- What They Offer: Glassons specializes in women’s fashion, with items like dresses, tops, skirts, and outerwear. They’re also known for their vibrant colors, trendy cuts, and seasonal styles, perfect for fashion-forward individuals.
- Sustainability: Glassons has made strides in sustainability with their “Recycled Collection,” using eco-friendly fabrics and reducing their environmental footprint. They also aim to make 30% of their clothing sustainable by 2025.
Glassons offers a range of trendy and versatile pieces that allow you to update your wardrobe regularly without overspending.
4. Bonds
Bonds is an iconic Australian brand best known for its comfortable basics, underwear, and loungewear, offering classic styles with a modern twist.
- Brand Overview: Bonds has been a household name in Australia since 1915, celebrated for its quality basics and signature loungewear. Originally specializing in underwear, Bonds has expanded to include casual wear and activewear.
- Price Range: Bonds offers affordable options, with underwear starting around AUD $10 and outerwear around AUD $20-$60, making it a budget-friendly option for basics.
- What They Offer: Bonds’ product range includes underwear, socks, loungewear, and activewear, all crafted with comfort in mind. Their pieces are well-known for their quality and durability, making them great for daily wear.
- Sustainability: Bonds is committed to sustainability with eco-friendly packaging, organic cotton collections, and transparency in their manufacturing processes.
With its focus on comfortable, long-lasting basics, Bonds is a staple for anyone seeking affordable yet durable clothing.
5. Princess Polly
Princess Polly offers on-trend, youthful styles that are perfect for individuals who love to keep up with fashion trends without overspending.
- Brand Overview: Founded in Australia, Princess Polly has grown quickly due to its trendy, fashion-forward approach and large online presence. The brand caters primarily to young women who are looking for stylish pieces that reflect the latest trends.
- Price Range: Princess Polly offers a range of prices, with basics starting around AUD $20, while statement pieces can go up to AUD $100, making it affordable compared to high-end brands.
- What They Offer: Princess Polly’s product line includes dresses, tops, skirts, accessories, and footwear, catering to a youthful, trend-conscious audience. Current runway trends and social media fashion have a big influence on their styles.
- Sustainability: Princess Polly is committed to ethical practices, with an emphasis on using eco-friendly materials and offering transparency in their sourcing and production processes.
With its stylish offerings and focus on trend-driven pieces, Princess Polly is a top choice for affordable fashion with a touch of glamour.
6. Country Road
Country Road is known for its stylish yet timeless pieces that blend quality with affordability. While not the cheapest on this list, it’s highly affordable considering its premium quality.
- Brand Overview: Country Road has established itself as a go-to brand for refined Australian fashion, known for quality materials and simple, classic designs that are made to last.
- Price Range: Country Road’s prices are reasonable for the quality, with t-shirts starting at around AUD $30, and outerwear pieces generally falling between AUD $80 and AUD $150.
- What They Offer: Country Road offers a range of clothing for men, women, and children, focusing on timeless staples like knitwear, trousers, dresses, and outerwear. The brand’s collections are ideal for those who prefer classic styles with a modern twist.
- Sustainability: Country Road is dedicated to sustainability with a commitment to environmentally friendly materials, ethical manufacturing practices, and reducing their carbon footprint.
Country Road is an excellent choice for those who are willing to invest a little more in quality, timeless pieces that can be styled season after season.
7. The Iconic
The Iconic is an online retail giant in Australia, offering a curated selection of clothing from various affordable brands, making it a one-stop shop for fashionable, budget-friendly finds.
- Brand Overview: The Iconic is an online retailer that has quickly become a favorite among Australian shoppers. They offer a wide range of brands, styles, and price points, catering to diverse tastes and budgets.
- Price Range: The Iconic carries items ranging from AUD $10 basics to more premium brands, offering something for everyone within their budget.
- What They Offer: The Iconic provides an extensive selection of clothing for men, women, and children, with options for every style preference, from casual wear to formal attire. Their website also offers filters for sustainable and ethical brands.
- Sustainability: The Iconic has committed to offering a wide range of sustainable brands and has set a goal to increase eco-conscious options within their store. They also provide transparency regarding the materials and practices of the brands they feature.
The Iconic is perfect for fashion lovers who want access to a wide variety of affordable Australian brands and appreciate the convenience of shopping online.
Conclusion
Australian fashion has a unique blend of creativity, quality, and laid-back style that is sought after worldwide. For budget-conscious shoppers, these seven affordable Australian clothing brands provide stylish, high-quality options without the luxury price tag.
From the relaxed, sustainable pieces at Cotton On and Bonds to the on-trend looks from Princess Polly and Glassons, each brand offers something special for every fashion taste and budget.
By incorporating affordable Australian brands into your wardrobe, you can enjoy the essence of Australian style while staying within your budget.
Whether you’re after trendy, youthful pieces or timeless staples, these brands provide plenty of stylish options that let you embrace fashion without compromise.
