Music sensation Shakira made history on Sunday, July 14, as she delivered a mesmerizing halftime performance during the Copa America 2024 final match between Argentina and Colombia at the Hard Rock Stadium.
This landmark event marked Shakira’s debut at the oldest international soccer tournament, electrifying the audience with a captivating medley of her classic and latest hits.
Her performance was a first for the game, introducing a halftime show reminiscent of the Super Bowl, setting a new standard for international soccer events, and highlighting the global appeal of both Shakira and Copa America.
Shakira’s Dazzling Debut
Shakira officially made her Copa America debut during the final match’s halftime show, taking the Hard Rock Stadium by storm.
Dressed in a striking metallic silver skirt and halter top, she kicked off her set with the iconic “Hips Don’t Lie,” immediately setting the stadium alight with her infectious energy.
“Te Quiero, Colombia!” she exclaimed during her performance, expressing her love for her homeland amidst cheers from the crowd. Her dynamic presence and connection with the audience were palpable, making this performance unforgettable.
A Medley of Hits
Accompanied by a dynamic troupe of dancers, including both human performers and robotic counterparts, Shakira continued to enthrall the audience with songs like “Te Felicito,” “TQG,” and “Puntería.”
Her flawless dancing skills and powerful vocals captivated fans, while the soccer field showcased elaborate 3D visuals of wolves and floating gems, adding a magical touch to the performance.
This spectacle, presented by Verizon, highlighted Shakira’s ability to blend modern technology with her vibrant stage presence, creating an immersive experience for viewers both in the stadium and at home.
Historical Significance
This performance marked a significant moment for Copa America, introducing an extended halftime show akin to those seen at the Super Bowl, a first in the tournament’s history. Organizers took advantage of this year’s Copa America, which took place in the U.S., where halftime shows are customary.
Alejandro Domínguez, president of CONMEBOL, praised Shakira’s impact, stating, “Shakira is an extraordinary South American star who has dazzled the entire world. Her songs are sung and danced to in every corner of the planet, turning her art into a global phenomenon that crosses borders and is enjoyed by millions of people.”
This statement underscores Shakira’s universal appeal and the strategic significance of her performance.
Star-Studded Lineup
In anticipation of Shakira’s performance, Colombian artist Karol G opened the proceedings by performing Colombia’s national anthem, while Abel Pintos followed suit with Argentina’s national anthem.
The event also saw appearances from other music stars like Feid and Maluma, adding to the star-studded affair. Karol G’s presence, initially meant to be a surprise, was confirmed when videos of her rehearsing at the stadium began circulating on social media, adding to the excitement.
These performances set the stage for Shakira’s historic show, building anticipation and celebrating the rich musical heritage of the competing nations.
Global Broadcast
Copa America 2024, broadcast extensively in the United States, reached viewers through platforms like Univision, TUND, UniMás, FuboTV, DirecTV Stream, and TUND’s streaming services.
The halftime show was also available on FOX, Fubo Sports, Fox Sports App, FOXsports.com, TyC Sports Internacional, and FOX Sports 1, ensuring fans across the globe could witness Shakira’s historic performance.
The widespread broadcast highlighted the global appeal of the Copa America tournament and Shakira’s star power, allowing millions of viewers to share in the event’s excitement.
Shakira’s Impact
Shakira has taken center stage at many renowned sports events, including the World Cup, Davis Cup, NBA All-Star, and Super Bowl, but this marks her first performance at the Copa America.
Her presence at such a prestigious event underscores her influence and the universal appeal of her music. Shakira’s performance not only entertained millions but also reinforced the message of healthy passion and unity through sport, aligning with the values of Copa America.
Alejandro Domínguez’s praise further emphasizes the importance of Shakira’s contribution to the event, celebrating her as a global ambassador of South American culture.
Shakira’s debut at the Copa America 2024 halftime show was a historic and electrifying event, showcasing her timeless talent and global appeal.
Her performance, filled with energy, passion, and innovative visuals, set a new standard for halftime shows at international soccer tournaments. As the audience reveled in her captivating medley of hits, Shakira once again proved why she is one of the world’s most beloved and influential music stars.
This landmark performance will be remembered as a defining moment in Copa America history, highlighting the power of music to unite and inspire people worldwide.
The successful integration of a Super Bowl-style halftime show into Copa America signifies a new era for the tournament, promising even more excellent entertainment and global engagement in future editions.
