How is the Mahindra XUV700 Revolutionising the SUV Market?

Mahindra XUV700

The SUV segment in India has seen tremendous growth in the last decade. While models from foreign automakers have enjoyed immense popularity, homegrown SUVs with great value propositions have held their own. And now, Mahindra & Mahindra has swung for the fences and hit one out of the park with the XUV700. This feature-loaded vehicle seems poised to shake up the midsize SUV space in terms of design, performance, technology, safety, and value.

Futuristic Styling Turns Heads

One look at the XUV700 reveals that Mahindra has upped the ante regarding design. The SUV features a muscular body, a wide imposing grille, and sleek LED headlamps with integrated DRLs that give it a high-tech look. The coupe-like roofline and flush door handles add to the modern appeal. 

At the rear, the Z-shaped tail lamps and shark fin antenna lend a distinctive touch. The 18-inch diamond-cut alloy wheels, dual exhaust tips, and red brake calipers hint at the vehicle’s sporty credentials. Overall, the XUV700 blends sophistication with aggression for severe on-road presence. Whether static or in motion, the exterior styling demands attention.

Feature-Loaded, Ergonomic Cabin  

The XUV700’s interior matches its premium exterior, blending rich luxury with innovative technology. High-grade leather and soft-touch materials provide a refined and plush feel throughout the cabin. The dual-screen layout, consisting of a 10.25-inch touchscreen infotainment display and a 10.25-inch digital cluster, gives a high-tech edge. Ambient lighting offers a relaxed lounge-like environment during night drives. 

The XUV700’s interior appointments exhibit attention to detail and ergonomic focus. The quilted leather seats offer adequate bolstering for comfort on long journeys. Climate control flexibility ranges from dual-zone to triple-zone options depending on the variant. Additional indulgences like ventilated front seats, wireless phone charging, and a 12-speaker Sony surround sound system ensure a sublime driving experience. 

The XUV700 also sets benchmarks for keeping occupants connected, safe, and secure via its AdrenoX technology suite. This includes remote access, live vehicle tracking, geofencing, emergency call assistance, and more.

Powerful and Frugal Engine Options

The XUV700 lets buyers choose between two powerful engines: a 2.0L turbo-petrol and a 2.2L turbo-diesel. The petrol produces 197hp and offers brisk acceleration for overtakes or highway cruising. The diesel produces a segment-leading 185hp and an immense 420Nm, allowing effortless real-world performance even with a full passenger load.

Both engines offer two transmission options: a 6-speed manual for purists and a 6-speed auto for regular city use. Mahindra has also worked extensively to make these motor options frugal so that owners can expect reasonable fuel efficiency figures despite the strong performance.

Cutting-edge Safety Technology  

Safety was the primary design focus during the XUV700’s development, and it shows. The SUV’s robust body shell, responsive brakes, ESP, and TPMS all lend confidence when pushing hard. It also scored an impressive 5-star Global NCAP rating, raising the benchmark for Indian vehicles.  

Additionally, the XUV700 offers segment-first ADAS tech, including autonomous emergency braking, lane keep assist, and adaptive cruise control. These reduce driver stress and lower accident risks during highway usage. With up to 7 airbags and ISOFIX mounts, Mahindra has gone the distance to ensure occupant protection.

Feature Packed Yet Value Oriented

Priced from ₹13 lakh onwards, the XUV700 manages the incredible feat of providing premium features without the typical premium price tag. For the price, it offers full LED lighting, a panoramic sunroof, dual-zone climate control, keyless entry, connected car functionality, an electric parking brake, and a powered driver’s seat. The higher variants also have ADAS, electronic parking brakes, and a Sony 3D audio system.

Such extensive equipment levels are unheard of in this segment. Yet Mahindra has pulled it off, introducing luxury features to a price-conscious audience. Thus, buyers can access tech and comforts from more expensive vehicle categories without stretching the budget.

A Revolution Four Years in the Making

Mahindra started conceptualizing and developing the XUV700 platform four years ago. The intent was to build an SUV that would exceed customer expectations by blending European design and engineering prowess with Made-in-India cost-competitiveness. The XUV700 is the culmination of that exhaustive effort, and the result is a revolutionary product.  

With its imposing design, relentless performance, gadget-laden interior, and emphasis on safety, the XUV700 raises the bar for Indian SUVs. It offers a strong value proposition for buyers seeking space, practicality, and an upmarket vehicle without the premium price tag. In doing so, this SUV could significantly disrupt and redefine the segment.

Conclusion

The XUV700 is a new Mahindra vehicle. It’s designed to be more stylish, packed with cool features, and focused on using technology to give drivers a great experience. This car shows that Mahindra wants to appeal to a more sophisticated group of people who want a high-tech car that stands out on the road.

With its great features and affordable prices, the XUV700 looks set to become Mahindra’s main midsize SUV. It’s perfect for driving in the city and on the highway and can comfortably fit five or seven people. The XUV700 is now being delivered to customers, and we’ll have to wait and see if it becomes as popular as Mahindra hopes. But this new car will make a big impact in the SUV world.

FAQs

1. What makes the XUV700’s exterior design stand out?

The XUV700’s exterior features a bold, imposing front fascia with sleek LED headlamps, signature C-shaped DRLs, a bold chrome grille, a coupe-like sloping roofline, and 18-inch diamond-cut alloy wheels, giving it an unmistakable identity and sporty premium appeal.

2. What luxury and technology features does the XUV700 cabin offer?

The XUV700 cabin offers segment-leading luxury, such as a panoramic sunroof, soft-touch materials, powered front seats with memory, a 10.25-inch digital cluster and infotainment screen, built-in Alexa, ambient lighting, 3-zone climate control, and more.

3. How good is the XUV700’s ride quality and performance?  

The XUV700 offers great ride quality thanks to its advanced frequency-selective suspension. Its 2 powerful engine options, smooth gearboxes, and availability of AWD enable effortless cruising, strong acceleration, and versatility to tackle any driving condition.

4. What makes the XUV700 the safest Indian vehicle?

With a 5-star Global NCAP safety rating and robust body structure with up to 7 airbags, the XUV700 sets new safety benchmarks. Its advanced driver assistance tech with autonomous emergency braking further enhances safety.

5. Why does the XUV700 offer unmatched value for money?

Priced between ₹13.18 and 24.58 lakhs, the XUV700 models offer great value for money. Their top-notch design, features, and overall experience can compete with pricier luxury SUVs, making them a great choice compared to other options in the market.


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