Many people wonder how famous folks make money. Jordan Peterson is one of those people. He makes a lot each year. His net worth is big because he does many things to earn cash.
Jordan Peterson net worth in 2024 is estimated to around $8 million. He gets money from writing books, giving talks, and more. We will talk about how he makes $6 million each year.
You will learn about his many ways of making money.
Keep reading to find out more!
Overview of Jordan Peterson’s Revenue Streams
Jordan Peterson earns money in many ways. He writes books, speaks at events, runs a YouTube channel, sells courses, and more.
Book Sales
Book sales have roughly accounted for $30 million for Jordan Peterson. The substantial contribution was his book, “12 Rules for Life: An Antidote to Chaos.” Subsequently, he introduced a follow-up, “Beyond Order: 12 More Rules for Life,” in 2021, which also notably increased his income.
Presenting his work globally on tours further boosted the recognition of his books.
His reputation as an intellectual thinker attracted more individuals to purchase his books, significantly contributing to earning $6 million annually. The mass distribution of copies enriched his earnings and also propagated his philosophies worldwide.
Speaking Tours
Jordan Peterson has been on speaking tours since 2003. These tours make a lot of money, adding to his yearly income of about $6 million. He talks to people all over the world. Tickets sold bring in around €44,655,000.
Debates with others like Sam Harris and Slavoj Žižek have made him more popular and helped him earn more money. People from many places come to see him speak. This makes his net worth go up even more.
Peterson uses platforms like Patreon and DailyWire+ during his speaking events to increase donations and subscriptions. These tools help boost his overall earnings from the tours. His ability to attract a wide range of listeners is key to making these tours successful.
YouTube Channel
Jordan Peterson has a YouTube channel with over 8 million fans. This channel makes about €1 million every year. He shares his thoughts here, giving talks and chatting with other people.
Since 2013, many have watched his videos. Peterson also has another YouTube space called “Jordan B Peterson Clips.” This one has 1.76 million followers. Through these channels, he connects with people worldwide, sharing ideas from his work at the University of Toronto and beyond.
His videos cover many topics like psychology and life advice. Both channels help him earn a big part of his $6 million yearly income. They show how using online platforms can create powerful ways to share knowledge and make money too.
Podcast
Jordan Peterson’s podcast brings in about $320,000 each year. This number is going up. In June 2022, he made a deal with The Daily Wire. They got the rights to share his video and podcast stuff.
His show joined Westwood One back in March 2019. This move helped spread his ideas more.
His podcast appears on many shows and talks too. Shows like “The Jordan B. Peterson Podcast” have lots of listeners. People from all over listen to what he has to say. They enjoy hearing his thoughts on different topics.
Self-Authoring Suite
The Self-Authoring Suite is a set of online writing tools. It helps people make goals and better their lives. People write about themselves to improve in work, love, and self. This suite brings in money for Jordan Peterson as part of his $6 million a year.
He talks about it often, making it more popular.
Many like this program and use it a lot. It stands with other ways Peterson earns, like books and talks online. This tool makes thinking clear and helps plan life ahead. It’s big among those who follow Peterson’s advice on living well.
Understand Myself Program
Jordan Peterson’s “Understand Myself Program” is a test that tells people about their personalities. This program uses Big Five personality traits—openness, conscientiousness, extraversion, agreeableness, and neuroticism.
People pay to find out where they stand on these traits. It shows how much Jordan Peterson knows about psychology and helps him make money.
This program fits well with what Peterson talks about in his videos and books. Users get detailed reports after answering questions. These reports help them know themselves better.
Each year, this program adds to Peterson’s big earnings of $6 million.
Essay Writing App
Julian Peterson, Jordan Peterson’s son, made an essay app. It made about $32,538 since it came out in May 2022. This app is one of twelve ways Jordan Peterson makes money. He gets about $6 million a year from these sources.
The app shows how Jordan Peterson enters the field of educational tech. With this move, he plans to make more money through educational tools like the upcoming Peterson Academy.
Patreon Contributions
Jordan Peterson found a big way to make money through Patreon. In August 2016, he started getting $1,000 every month from people who liked his work. By May 2018, this amount jumped to over $80,000 each month.
People who followed him could give money to help his projects and ideas grow. This was a part of how he made an estimated $6 million every year.
But in January 2019, Peterson stopped using Patreon. This happened after some controversy. Even though he left the platform, the support from his followers on Patreon showed how much they valued what he had to say and teach.
It played a big role in how he earned money during that time.
Merchandise Sales
Jordan Peterson makes money from selling items like shirts and mugs. His strong views make these items popular. Legal fights and people’s interest in his work also affect sales. Being on TV and in debates helps sell more goods.
People caring about his personal life boosts sales too. Writing books helps him promote these items.
Selling things adds to his $6 million a year income. It shows how famous he has become. This fame comes from talking about topics that some people don’t agree with, like climate change denial and identity politics.
Peterson uses this attention to sell more merchandise, which increases his earnings even further.
Daily Wire+ Subscriptions
Peterson made a deal with The Daily Wire in 2022. This deal lets them share his videos and podcasts. He makes about $660,000 every year from this. He also creates extra stuff for DailyWire+ users.
This is part of their agreement. Through this platform, Peterson reaches more people with his ideas and thoughts.
Personality Course
The Personality Course has made a big impact. It brought in about $7,920,000 since it started. This course helps people understand themselves better. They learn about who they are and how they act.
People enjoy this because it uses simple ideas to explain complex things.
Jordan Peterson used his skills in psychology to make this course. He talks about ideas from his book, “Maps of Meaning.” This makes the course special for many people. They feel like they get to know themselves deeper after taking it.
Detailed Analysis of Major Income Sources
Jordan Peterson earns a lot from books, talks, and online content. Let’s look at how his best-selling works, global lectures, and digital platforms bring in cash.
Book Sales: Impact of Bestsellers
Peterson’s books have made a lot of money. His top seller, “12 Rules for Life,” brought in around $30 million so far. This book helps him earn more from speaking and online courses.
Selling many books makes an author famous. It opens doors to new chances.
This success is key for Peterson’s earnings. More book sales mean more people follow his work online and buy his other products. Also, fans support him on platforms like Patreon and Daily Wire+.
They buy things he sells related to his teachings, too.
Speaking Tours: Global Reach and Revenue
Jordan Peterson travels the world to speak. He talks to big groups in many places. This makes a lot of money. His tours play a big part in making $6 million a year. Even with health troubles, he keeps earning from these events.
His talks add more than $100 million to his worth as of August 2024. People from all over come to see him. They pay well for tickets. This shows how far his ideas reach and how much people want to hear him talk.
YouTube and Podcast: Content Monetization Strategies
Peterson makes a lot of money from his YouTube channels and podcast. He earns around $1 million every year from YouTube alone. With over 9.7 million followers, he has a big audience that watches his videos.
This helps him make more money. His deal with The Daily Wire also increases what he earns from these videos.
His podcast brings in about $320,000 annually. Peterson knows how to use both platforms to reach lots of people and earn more money. These online methods are key for sharing his ideas and making income at the same time.
Online Courses and Apps: Leveraging Psychology Expertise
Jordan Peterson uses his knowledge in psychology to make online classes and phone programs. These tools help people learn more about themselves. His self-authoring program makes about $300,000 a year.
It gets this from 10% of the 300,000 people who visit each year. The Understand Myself phone program brings in around $55,944 every year by charging $10 for personality tests.
Peterson also made a course on personality that has earned $7,920,000 since it started. He helped create an essay writing phone program too. Since May 2022, it has made roughly $32,538.
Soon, he will start Peterson Academy, which could be a very big business online. These projects show how he uses his skills in psychology across different platforms to reach lots of people and make money.
Jordan Peterson Net Worth Growth
Jordan Peterson’s earnings have grown a lot over time. His business ventures got bigger and made more money. This shows how smart choices can really pay off. Check it out to learn more about his journey.
Jordan Peterson net worth is estimated at $8-$10 million in 2024.
Growth in Annual Earnings
Peterson’s earnings have seen a sharp rise over the years. From books to speaking tours, his ways to make money are many and varied. His book sales alone brought in about $30 million.
This growth is thanks to hits like “12 Rules for Life.” Even more, his talks have pulled in €44.6 million from selling more than 1.1 million tickets worldwide.
His partnership with The Daily Wire boosted his income too. And not just there—Peterson’s videos and online courses keep making money. With these efforts, he now earns around $6 million each year.
Plans for the Peterson Academy hint at even higher earnings soon.
Expansion of Business Ventures
Jordan Peterson has grown his work in many ways since 2017. He made eleven ways to earn money and is starting a twelfth, the Peterson Academy. His books that sell well and videos on YouTube are big earners.
A deal with The Daily Wire helps him reach more people. Peterson mixes book sales, talks, and online talks to make money. Experts think he might have over $100 million by August 2024.
He uses different tools like the Self-Authoring Suite, Understand Myself program, and an Essay Writing App to share his knowledge on topics like symbols of transformation and conservative ideas.
These ventures show how using modern technology can help share old wisdom in new ways.
Influence of Public Appearances
Public talks and debates boost Jordan Peterson’s fame and money. This draws more eyes to his work. See how these events lift his career even higher.
Media Interviews
Jordan Peterson talks on TV and radio shows. These chats boost his fame. He shares views on many topics like freedom of speech, self-help, and society’s rules. This draws new fans who buy his books or join his online programs.
Peterson’s talks with well-known hosts get a lot of attention. Debates on big networks put him in front of millions. This helps him sell more and grow his online following. Each interview adds to his success story, making him more popular across the globe.
Debate Participations
Peterson has gone head-to-head with many thinkers. He debated Slavoj Žižek on big ideas like capitalism versus Marxism. This debate made many people talk and watch. Peterson also talked with Sam Harris, another thinker, about deep topics.
These talks helped Peterson get known more. They put him in the spotlight for talking about tough issues like gender identity and political correctness.
His debates are not just talks; they make people think and choose sides. Every time he debates, his ideas reach more people around the world. His skill in these discussions is part of why he makes around $6 million every year.
Intellectual Property and Branding
Jordan Peterson protects his ideas and works hard to build his brand. This means he makes sure no one else uses his unique thoughts without permission. He also works with other companies to get his message out there.
These steps help him stand out and keep earning money from what he creates.
Want to learn more? Keep reading!
Trademarking Key Concepts
Protecting ideas is key for anyone in the public eye. Jordan Peterson knows this well. He has made moves to trademark important phrases and concepts linked to his work. This includes terms from his books, like “Maps of Meaning: The Architecture of Belief.” By doing this, he makes sure no one else uses his ideas without permission.
This smart move helps keep his brand strong. It also means he can control how his ideas are shared with the world. For creators like him, trademarks are a powerful tool. They protect their hard work and help them make money from it.
Brand Partnerships and Collaborations
Jordan Peterson pairs up with brands and gets involved in projects that match his online image. This helps him make more money through ads and sponsor deals. His work on platforms like ThinkSpot and appearances in media talk about important topics.
These actions draw companies to him. They want to connect their products with his large web fan base.
He makes smart moves by joining hands with groups that share his ideas. This includes talks on climate change, social media use, and mental health issues on YouTube or podcasts. Such topics bring attention not just from followers but also from companies looking for a strong voice like his to partner with.
Peterson uses these chances well, making sure he picks partnerships that boost both his income and public standing.
Future Prospects
Jordan Peterson looks set to explore new ideas and expand his reach. He might start more projects or find fresh ways to earn money from his work. His fans are eager to see what he does next, making the future look bright for him.
Stay tuned for more updates on his journey!
Upcoming Projects
Peterson Academy is one of the new projects on the horizon. This academy aims to be big deal, offering courses and training that tap into Peterson’s expertise. It could bring in a lot of money.
Expect this new venture to attract people who enjoy learning about psychology, self-help, and personal growth. They will sign up for courses, eager to get insights from Peterson himself.
Potential New Revenue Channels
Jordan Peterson is stepping into new areas to make money. He plans to start the Peterson Academy, which could become a big business making lots of money. This move shows how he finds fresh ways to earn from his knowledge and fame.
With a deal for sharing his work through The Daily Wire, he reaches more people.
He also became chancellor of Ralston College. This role might bring new chances to make money through education programs or talks. Plus, Jordan’s popularity on social media opens doors for deals with brands and companies that want to work with him.
These steps could greatly increase his earnings in the future.
Takeaways
Peterson makes a lot of money every year. He does this by selling books, speaking all over the world, making videos, and more. People learn from him through online courses too. Every way he earns money shows his smart planning.
So, Peterson’s story tells us how sharing knowledge can lead to big success.
