10 Best Tools to Track User Behavior on Your Website

You watch traffic rise, yet conversion rates stay flat, and you feel stuck. You open Google Analytics, you scan dashboards, but you still do not know what users do on each page. Good user behavior tracking, session recordings, and heatmap analytics can fix that, they show clicks, scrolls, and drop offs, so you can boost user engagement and the customer journey.

Google Analytics can track users from entry to conversion, and it links with other Google products for broader insights. This post lists the 10 best tools for website analytics, from Hotjar and Crazy Egg, to Mixpanel, Amplitude, FullStory, and Smartlook.

I compare interfaces, ease of use, audience insights, advanced reporting, free plans, session replays, a/b testing, mobile app tracking, and gdpr compliance. You will get clear steps to pick the right tool, and make data-driven decisions fast.

Keep reading.

Key Takeaways

• Use Hotjar, Crazy Egg, FullStory, Mixpanel, Amplitude, Smartlook, UXCam, Pendo, Lucky Orange, and Google Analytics for heatmaps, session replays, and funnel reports.
• Many platforms provide free tiers or trials: Hotjar 15-day, Crazy Egg 30-day, FullStory 14-day, Smartlook 30-day, Lucky Orange 7-day, Mixpanel and Amplitude free plans.
• Verify GDPR compliance, data masking, consent modes, and integrations with Google Analytics, CRM, APM, Mixpanel, or Amplitude to protect privacy and combine data.
• Prioritize heatmaps, session recordings, funnel analysis, real-time event tracking, surveys, and predictive analytics to find drop-offs and improve conversion and retention.

Hotjar: Best for Session Recordings and Heatmaps

Hotjar tracks user interactions with heatmap analytics and session replays, it shows clicks, scrolls, and pauses on landing pages. It offers a feedback widget, surveys, user interviews, and conversion funnel analysis to boost user experience and customer satisfaction.

Observe offers Basic $0/mo, Plus $32/mo, Business $80/mo, and Scale $171/mo. Ask runs Basic at no cost, Plus at $48/mo, Business at $64/mo, and Scale at $128/mo. Engage has a free Basic, Plus at $82.5/mo, Business at $332.5/mo, and Scale is custom priced.

A 15-day free trial lets teams test heatmaps, session replays, and funnel reports, and the free basic version helps small sites tie results into web analytics tools like Google Analytics or Slack.

Crazy Egg: Top Heatmap Analytics Tool

Track clicks, scrolls, and engagement visually. Crazy Egg shows multiple heat map types, session recordings, traffic analytics, surveys, and conversion tracking. You can run surveys to gather direct user feedback.

It helps boost conversion rates by showing where users interact most on pages.

Plans start at Plus, $99 per month, Pro at $249 per month, and Enterprise at $499 per month. A 30-day free trial covers all plans. Marketers and product teams use Crazy Egg for heat map analytics, session recordings, and user behavior tracking, alongside tools like Google Analytics and Mixpanel.

Many businesses pick it for deep visual analytics and conversion tracking. The tool gives actionable insights for website optimization and supports data-driven decisions, while keeping GDPR compliance and cookies policy in mind.

Google Analytics: Comprehensive User Behavior Insights

Google Analytics is the most popular tool for user behavior tracking, with free integration across Google products. It tracks users from entry to conversion and exit, logs traffic sources, conversion rates, popular content, page views, bounce rates, and visit duration.

GA4 code must go in your site header, the standard version remains free to use.

Real-time analytics, custom reports, and analytics dashboards show audience demographics and e-commerce tracking, so teams can run A/B testing, funnel reports, and retention analysis to boost customer satisfaction.

You can link Google Ads, Tag Manager, and Data Studio for deeper data analysis and cross-device tracking. Companies needing enterprise scale can upgrade to Analytics 360, starting at $12,500 per month.

Mixpanel: Best for Product Analytics and Funnels

Mixpanel tracks user interactions and events across web and mobile applications, giving user behavior tracking, behavioral analytics, and funnel reports. It builds conversion funnels, runs A/B testing, and applies predictive analytics to lift conversion rates, acting like a GPS for the product journey.

Teams use cohort analysis and advanced segmentation to spot churn, run retention analysis, and boost user satisfaction and product usability. Pricing starts with a free tier, and paid plans range from $20/month to $833/month, a range that fits startups and e-commerce product teams.

Amplitude: Ideal for Customer Journey Mapping

Amplitude maps customer journeys with detailed user insights, funnel visualization, and retention monitoring. Product teams track advanced events, user segments, build cohort analysis, and run funnel reports to cut customer churn.

The platform adds predictive analytics to spot at-risk users, and it runs A/B testing plus session replays for product usability checks. A free Starter plan provides basic user behavior tracking and limited session recordings, while paid plans start at $49 per month with annual billing.

Amplitude suits businesses that want deep product analytics, real-time analytics, and analytics dashboards across touchpoints. Teams pull data from Google Analytics, link findings to heatmap analytics, and feed results into marketing campaigns to lift conversion rates.

Privacy compliance matters, the tool supports GDPR compliance, and teams use results for data-driven decisions to boost customer experience and personalization. Retention analysis, cohort tracking, and predictive analysis help reduce churn and improve customer satisfaction.

UXCam: Actionable Insights from User Behavior

UXCam records session replays for mobile apps, it captures touch paths, screen flows, and crash reports. Teams use heatmap analytics, event logs, and analytics dashboards to spot pain points, cut friction, and boost conversion rates, like a surgeon finding a loose stitch.

Product teams get actionable reports for iterative design changes, they trace funnel problems, run A/B tests, and track retention. The tool links advanced event tracking with crash reports and mobile app analytics, powering user behavior tracking and data-driven decisions while meeting GDPR requirements and privacy rules.

Pendo: Best for Mobile User Behavior Tracking

Pendo provides user behavior tracking inside mobile applications, with in-app analytics and user feedback collection. Product managers and mobile app teams use it to follow mobile user journeys, and to capture app usage, feature adoption, and retention data.

The platform supports user onboarding, in-app messaging, and integrates with product analytics workflows and analytics dashboards, so teams can lift conversion rates and improve mobile user engagement.

Teams collect event data and feedback. They push insights into Mixpanel product analytics, Amplitude analytics, or Google Analytics 4, and link data to application performance management tools, to give data analysts a fuller view.

That view helps teams spot friction, run A/B testing on onboarding flows, increase retention, and boost conversions. It plays nice with other tools, so data teams can stop shouting across Slack.

FullStory: Advanced Session Replay and Analysis

FullStory shows dynamic heatmaps, session recordings, session replays, and funnel visualization. Teams use it to spot UX issues, and find drop-off points fast, like finding needles in haystacks.

It focuses on advanced session replay and root cause analysis, so you can replay exact user journeys, and trace errors. You can visualize complex customer journeys, and map funnels that lift conversion rates.

New users get a 14-day free trial, and pricing is available on request. Product and marketing teams apply those insights for data-driven decisions, split testing, product usability fixes, and smarter content marketing.

Actionable insights feed analytics dashboards and funnel reports to boost retention analysis and site performance. Businesses that need in-depth session analysis, real-time analytics, and user behavior tracking, will find the tool fits into their stack.

The platform respects privacy compliance, offers GDPR compliance options, and plays well with Google Analytics and Crazy Egg.

Lucky Orange: All-in-One User Tracking Solution

Lucky Orange combines heat map analytics, session replays, form analytics, surveys, conversion funnels, and live chat in a single platform. You get real-time analytics and feedback collection, which speeds up user behavior tracking and supports data-driven decisions.

A 7-day free trial lets teams test features. Plans start with Free, $0 per month for 100 sessions, Build at $32 per month for 5,000 sessions, Grow at $72 per month for 15,000 sessions, Expand at $184 per month for 50,000 sessions, and Scale at $720 per month for 300,000 sessions.

Form analytics reveal where users drop off in long signups, and they point to fields that block conversion. Conversion funnel analysis maps user flows, and it cuts leaks that lower conversion rates.

Live chat links agents with visitors in real time, so teams grab feedback and fix bugs fast. Session replays and session recordings play like a browser movie, they expose bugs, odd clicks, and weak interface design.

Smartlook: Reliable Session Recording and Event Tracking

Smartlook records user sessions in high detail, offering heatmap analytics, session recordings, funnel analysis, advanced event tracking, and crash reports, all in one place. You can try a 30-day free trial.

The free plan handles 3,000 sessions a month. Pro costs $55 a month, for 5,000 sessions. Enterprise uses custom pricing.

Teams use Smartlook for user behavior tracking, to analyze data, boost conversion rates, and improve product usability. It supports website and mobile app analytics, and it adds advanced segmentation and funnel reports for clear retention analysis.

Smartlook links with google analytics, Crazy Egg, Splunk, adwords, APM tools, and cloud-hosted dashboards, so marketing campaigns and social media marketing tie into your kpis. Developers get crash reports and anomaly detection, which helps application performance and customer satisfaction, and privacy compliance features aid gdpr compliance while you collect qualitative data and customer feedback.

Key Features to Look for in User Behavior Tracking Tools

Pick tools that drive conversion rates and product usability. Look for heatmaps, session recordings, funnel reports, real-time analytics, and event tracking.

1. Heatmaps and click maps, such as Crazy Egg or heatmap tools, show where visitors click and scroll; use them to boost conversion rates, guide A/B testing, and improve product usability.
2. Session recordings, via Hotjar, FullStory, or session replay platforms, let you watch real user sessions. They reveal bugs, usability gaps, and customer behavior, they help refine funnels and raise retention.
3. Funnel analysis in Mixpanel or Google Analytics tracks drop-off points, conversion rates, and retention analysis. Build funnel reports, link to marketing campaigns, and run A/B testing to lift conversions.
4. Real-time analytics and event tracking let teams act fast, spot traffic spikes, and target campaign problems. Feed analytics dashboards, link to marketing tools, and run experiments in minutes.
5. Surveys, feedback widgets, and NPS collect customer feedback and guide product changes. Pair this input with session replays and event data to create actionable insights, and to boost customer satisfaction.
6. Privacy controls, including GDPR compliance, must reduce risk; use smart sampling and efficient data collection to limit data retention, and to keep legal and security teams calm.
7. Integrations with CRM, cloud platforms, APM tools, and analytics like Google Analytics let you combine data, run competitor analysis, and track website performance across Microsoft RDS or Citrix, supporting broad user base tracking.
8. Predictive analytics, using machine learning models, forecast churn and surface patterns in user behavior analytics; tie predictions to retention campaigns, and to product updates for increased customer loyalty.
9. Pricing models based on unique tracked users give fair value; demand full-featured free trials, test sampling rates, and simulate real traffic, to judge reliability, scalability, and real-world performance under load.

How to Choose the Right Tool for Your Needs

Choose a tool that fits your goals. Match features to your target audience and workflows.

1. Set clear goals, like improving conversion rates, product usability, or retention analysis, and pick metrics such as funnel reports, session recordings, or heat map analytics to match Hotjar, Google Analytics, or Mixpanel to your brand.
2. List must-have features, such as session replays, heat maps, real-time analytics, predictive analytics, and A/B testing, and confirm FullStory, Crazy Egg, or Smartlook offer those capabilities, plus analytics dashboards that show actionable insights.
3. Compare pricing models that charge by unique users, not by event logs, so costs scale with traffic; favor plans with clear limits, scalable tiers, and free trials up to 30 days to minimize financial risk.
4. Verify privacy compliance with GDPR and CCPA, check data retention options and IDs handling, and demand masking, consent modes, and easy deletion of personal information to protect visitor privacy.
5. Test integrations with Google Analytics, CRM, Mixpanel, Amplitude, or APM tools, confirm APIs and webhooks work, and make sure data management and analytics dashboards sync with marketing campaigns and competitor analysis tools.
6. Look for platforms that turn session recordings into clear actions and surface funnel reports, predictive analytics, and retention analysis, with dashboards that link customer feedback, conversion rates, and product satisfaction for data-driven decisions.
7. Confirm support for both web and mobile analytics, including session replays and mobile SDKs if your app needs them, consider Pendo, UXCam, or Smartlook for mobile, and Lucky Orange or FullStory for cross-platform website visitor tracking.
8. Use free trials to test on real traffic, aim for a month, and run A/B testing and funnel checks; check vendor support, onboarding, and integration help so teams act fast on insights and improve website performance.

Takeaways

Pick tools like Google Analytics, Hotjar, Mixpanel and Amplitude to track user behavior, run A/B testing, and raise conversion rates. Session recordings, heatmap analytics, and funnel reports show where users stall, so you can fix product usability fast.

Privacy and GDPR compliance, plus customer feedback, keep data-driven decisions honest, and they protect your brand. No crystal ball needed.

FAQs on Best Tools to Track User Behavior on Your Website

1. What tools track user behavior on my site?

Use analytics dashboards like Google Analytics, heatmap analytics, session recordings, and real-time analytics. Add session replays, predictive analytics, and application performance management, for a full view. Crazy Egg, a heatmap analytics tool, shows click maps, scroll maps, and user attention. These tools help gauge your target market, and track customers experience.

2. How do these tools raise conversion rates?

They show where users drop off, so you fix funnels fast. Funnel reports and A/B testing point to the best page, headline, or button. Use customer feedback and retention analysis, to test ideas and move the needle on conversion rates. Small wins stack up, and your marketing campaigns get sharper.

3. Do these tools help with competitor analysis and market signals?

Yes, you can compare traffic trends, and watch referral sources from search engines or the internet. Use performance indicators to spot gaps, then match or beat rivals. Combine competitor analysis with analytics dashboards, to shape your next campaign.

4. How do session recordings, session replays, and heatmap analytics differ?

Session recordings play a user’s journey, step by step. Session replays replay exact clicks and mouse moves, like watching over a shoulder. Heatmap analytics, via tools like Crazy Egg, paint the page, with hot and cold zones. Together they show product usability, and clear pain points.

5. What about privacy compliance, is GDPR a problem?

Privacy compliance matters, and you must follow gdpr compliance rules if you serve EU users. Ask for consent, mask personal data, and store less than you need. Log only performance metrics that matter, and be open with customers, so trust stays high.

6. Can dashboards and APM predict behavior and measure site health?

Yes, predictive analytics can flag churn, and suggest audiences to target. Application performance management tracks load time, errors, and site performance, so pages stay fast. Use analytics dashboards, with clear performance metrics and indicators, to steer marketing strategies and protect website performance.