Amazon SEO for 2021: 8 Practical Tips to Improve Your Ranking

Amazon is the American origin company founded in 1994. At present, it dominates widely the world market of retail in the Internet. Our products may not have enough visibility or go unnoticed by potential buyers. That’s why it’s so important to do Amazon SEO for 2021 to get the best ranking.

In this article, we show you how to make good Amazon SEO for 2021 and achieve your sales goals. Worth it!

About Amazon:

Its business model is based on gradually expanding its product catalog. Nowadays it is very difficult to detect any good that is not sold by Amazon, which confirms the company’s motto: “From A to Z” (From A to Z).

Another of its great achievements has been to establish independent websites in many countries of the world, offering the specific or most demanded products of each of them.

It is a huge online sales platform where you can find practically everything. Its customers are counted by millions around the world. And its sales volume is impressive and is constantly growing. But exactly because of this it has an inconvenience due to its large size.

Amazon Logo
Photo Credit: Wikimedia Commons

What is Amazon SEO and why is it important for Ranking in 2021?

Amazon SEO is characterized by being focused on achieving a clear goal. To optimize the organic ranking of products in the marketplace platform, a large virtual showcase where we can find endless items of all kinds.

The importance for brands and for all Amazon sellers of working on the ranking of their products is fundamental due to the immense catalog of products and services available on this spectacular platform, the undisputed world leader in online sales to the final consumer.

Nowadays, in Amazon, we can find practically all the existing products in the market, of all classes, models and versions. Hence, as with a website on Google, achieving a good ranking in the search results that Amazon throws after a user query has become paramount. An essential factor to have visibility and achieve good sales rates.

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If you want to sell on Amazon you cannot settle for registering your product. But you must launch a series of SEO techniques and strategies to appear in a prominent place after the searches of the potential client. This factor is crucial for subsequent sale.

At Amazon, competition is severe, and SEO is the factor that will surely bring the balance of the purchase to our side or, on the contrary, that of our competitors.  

Attending to the SEO recommendations on Amazon is essential. Since the ranking in which the product appears after the search will be significant for the sale; only in this way it is possible to stand out among the competitors and obtain a good ranking in the search results that it confers visibility to our products.

What does Amazon take into account when positioning your products?

Although Amazon SEO shares common elements with SEO that is performed to rank on Google. There are a number of different factors that distinguish it.

While it is true that, as with SEO in Google, to rank in Amazon we must consider as the main factor of optimization the content around one or several keywords or keywords, Amazon also acquires another series of factors to the time to determine the position of a product after the search. For example, an issue that has a direct influence on the ranking is the number of sales that a given item has.

In Amazon, visibility is especially important, that is, the number of times an article appears in user searches. This is the key fact: the more times our product appears, the more options we will have to sell it. If you are interested to know about amazon training courses, you can take help from Google.

The factors valued by Amazon

Another key and the key issue of the Amazon search engine is that it prioritizes above all commercial intent, so in the formula (algorithm) that determines the position, Amazon takes into account the following factors:

  • Sheet
  • Rating Stars
  • Average score
  • Total number of comments
  • Total number of verified comments
  • Keyword mentioned in the text revision
  • Qualitative factors
READ MORE: YouTube SEO for 2020: How to Rank a Video in an Organic Way?
8 Practical Tips to Improve Your Ranking
  1. Optimize the keywords

Through specific search tools and keyword management in Amazon, such as the Amazon tab within the Keyword Tool or the Autosuggest of Amazon itself, we can find the most used keywords by users to search for products like ours and assess the level of competition.

  1. Choose the best title

It is important that you use exact search phrases that include the keywords. Our recommendation is that you use the most relevant keywords at the beginning of the title and then a large number of additional keywords for the product: brand, size, color … Finally, remember that the more convincing the title, the better the rate Clicks on your product.

  1. Write an optimal description

A good description will be the perfect element to position the product in the most appropriate way. In this section, we must enter data such as weight, color, what it is composed of, size, materials … The result will be optimal if, in addition, we include in the description those search terms that we have used for the title.

Digital Marketing Infographics
Infographic Credit:
  1. Add goals

These are words that, although they will not appear in the information that the user receives and the client will not be able to read them, they will be evaluated by the Amazon search engine. Use keywords and search intentions in both singular and plural, and add secondary or complementary keywords. You can even quote brands of competitors to position yourself among their branding searches.

  1. Pay close attention to the images

Images are one of the most important factors to increase our sales. You will not get important sales without good visual content. Amazon has its own rules and not all images are allowed. Try to upload as many images as possible and make sure they are of quality so that the user can zoom and see the product you want to buy in detail.

  1. Try to improve the sales ranking

The sales rank or Sales Rank is the determining factor in the performance of the products offered. The higher the sales ranking, the more visible the product will be in searches conducted on Amazon. It also shows the sales guidelines for an item compared to all those in the same category. Thus, the product that has Sales Rank number 1 will be the one that makes the most sales within that category. The only way you have to improve this ranking is to sell more and more frequently than the competition.

  1. Get customer ratings

The ratings also add up to the Amazon algorithm. Encourage people who have already bought your products to be valued by sending them an email and, in case of negative opinions, try to discover the reasons and try to remedy them so that they do not happen again.

  1. Use Amazon pages

Amazon pages are a form of advertising offered by Amazon Marketing Services. Thanks to them, brands can create a personalized landing page that increases the visibility of a particular seller.

Amazon SEO has its own rules

A good SEO strategy at Amazon will help you get your offered products to be positioned among the first entries of the search results. And this translates into a greater number of sales.

However, you must be very clear that SEO on Amazon should not be conceived in the same way as organic positioning in search engines of a general nature. As we have seen, in the Amazon marketplace, in addition to the strategies based on keywords, there are other factors that have a lot to do with the number of sales, the quality of the seller or the valuations of the users.

Do you already know how to do Amazon SEO for 2021? If you have any questions, I will be happy to help you. Let me know in the comments!


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