Search
Close this search box.
Search
Close this search box.

Important Changes to SEO Strategy in 2023 and Beyond

SEO Strategy in 2023

If you manage your company’s SEO in house, you need to make an effort to stay abreast of changes to the SEO landscape. Like all elements of digital marketing, SEO strategies are constantly evolving as search engines modify their algorithms, as online users shift their behavior and as your competition alter their digital marketing tactics and techniques. As the first half of 2023 comes to a close, there is enough information for SEO experts to understand what needs to happen with SEO strategy in the remaining months of the year. Here are the four most important changes to SEO that you need to act upon to ensure continued success in your SEO efforts.

A Rise of Search in Closed Environments

A closed environment is an online space that silos content from the rest of the web. Unlike traditional websites, which typically have content that can be spread around the internet, content on closed environments tends to remain within those closed environments. For example, Instagram images and videos are accessible via the Instagram platform; TikTok videos are created and uploaded to TikTok. More and more web users are beginning their online experience within these closed environments instead of on a more general search engine, like Google.

Google is working to produce more visual search experiences, especially on mobile, where so many young people prefer to engage with digital content. However, business leaders and digital marketers might consider their current management of content in closed environments in light of this noteworthy trend.

Faster Google Updates

In the beginning, SEO experts learned to account for an annual update to Google’s algorithm. Then, updates came biannually, and then somewhat quarterly. These days, Google is rolling out update after update in quicker succession, meaning that there are extreme levels of volatility in the algorithm. Much of the recent updates have been related to the encroachment of closed environments on Google’s search supremacy, so until some stability is achieved between these closed environments and the broader web, SEO professionals need to remain flexible with their SEO strategies.

AI and Machine Learning in SEO

With the release of ChatGPT-4, more and more industries are seriously considering how to implement the power of artificial intelligence in operations. Already, digital marketers rely on AI to derive insights from bounties of consumer data, which can drive marketing strategy into more lucrative directions. Likewise, within the field of SEO, there are many AI-based tools that help professionals improve performance in a variety of ways, from identifying errors in technical SEO to facilitating stronger link building to creating keyword-rich content for search engines to find.

Currently, adoption rates for AI in SEO are surprisingly low, but new interest and excitement surrounding AI could drive SEO firms to invest more heavily in AI solutions. With the extra power of artificial intelligence, SEO could become much more effective, leading some businesses to radically alter their search ranking — and causing Google to release more updates focused on AI SEO.

Major Fluctuations in Marketing Strategy

Blame the uncertain economy or blame the shifting landscape of tech — business leaders are changing how they budget and strategize for digital marketing. However, unlike the last time rumors surfaced about a global recession, companies are not cutting back on their marketing spending; rather, larger numbers of business leaders are expecting to increase their marketing budgets, and accordingly, they are increasing their expectations for success. To keep up with competition, business leaders may need to spend more on their marketing efforts, and digital marketers in every specialty will need to deliver incredible results.

SEO is one of the most complex fields within digital marketing, and contrary to popular belief, it is not easy to manage SEO effectively on your own. If you are struggling to understand any of the above changes to SEO strategy or if you are feeling ill-equipped to address these changes, you may want to consider outsourcing SEO management to more highly qualified marketing professionals. Digital marketing firms partnered with SEO resellers can provide high-quality, low-cost SEO services that are guaranteed to keep up with the ever-shifting nature of the SEO field. Then, you can focus on other aspects of business strategy knowing that your business will continue to grow from accurate and effective SEO.


Subscribe to Our Newsletter

Related Articles

Top Trending

How to Choose the Right Furniture for Small Spaces
Smart Furniture Choices for Small Spaces That Maximize Comfort
cameron brink boyfriend
Cameron Brink Boyfriend: All About Her Engaged Partner, Ben Felter
How to Maximize Storage in a Small Bathroom
Maximize Storage in a Small Bathroom with These Smart Space Hacks
Logistics Companies In Europe
Top 10 Logistics Companies In Europe To Watch In 2025
Is Livvy Dunne a Good Gymnast
Is Livvy Dunne a Good Gymnast? Breaking Down Her Skills and Achievements

LIFESTYLE

how to put on a duvet cover
How To Put on A Duvet Cover Easily: Simple Quora Way
12 Budget-Friendly Activities That Won’t Cost a Penny
12 Fun and Budget-Friendly Activities That Are Completely Free
lovelolablog code
Unlock Exclusive Lovelolablog Code For Discount Deals in 2025
Sustainable Kiwi Beauty Products
10 Sustainable Kiwi Beauty Products You Should Try for a Greener Routine
Best E-Bikes for Seniors
Best E-Bikes for Seniors with Comfort and Safety in Mind

Entertainment

cameron brink boyfriend
Cameron Brink Boyfriend: All About Her Engaged Partner, Ben Felter
Kathy Hilton Net Worth
Kathy Hilton Net Worth 2025: How She Built Her Wealth?
David Harbour Lily Allen split
David Harbour Addresses Split from Lily Allen Amid New Rumors
The Legacy of Sachin Tendulkar
The Legacy of Sachin Tendulkar: More Than Just Records
Harvey Weinstein retrial 2025
Harvey Weinstein Retrial 2025: New Accuser and Fresh Testimonies

GAMING

unblocked games 67
Are Unblocked Games 67 Safe? Top Unblocked Games to Play in 2024
Anonymous Poker
All You Need to Know About Anonymous Poker
Future of Handheld Consoles
The Next Big Thing in Handheld Consoles Post-Steam Deck Revealed!
Indie Developers Making Big Games
Unveiling the Rise of Indie Developers and Their Big Games
AI-Powered Game Mods
The Future of Gaming: 5 AI-Powered Game Mods Transforming Play

BUSINESS

Logistics Companies In Europe
Top 10 Logistics Companies In Europe To Watch In 2025
How Divorce Affects Your Taxes
How Divorce Affects Your Taxes: 7 Key Considerations for 2025
How to File a Tax Extension
File a Tax Extension with No Penalties: Easy 3 Step Guide
tesla profits drop 71 percent amid musk backlash
Elon Musk Backlash Linked to Tesla’s 71% Profit Drop
Salesforce Knowledge Base
Mastering Your Salesforce Knowledge Base: Best Practices, Tips & Tools for Success

TECHNOLOGY

xr:d:DAF_piQWhQQ:6,j:8643955411235431116,t:24031606
Perplexity Eyes Chrome Takeover if Google Is Forced to Sell
Apple and Meta Fined €700M by EU
Apple and Meta Fined €700M by EU Over Digital Market Violations
Apple Mail not working
Is Apple Mail not working for you? Here’s what you need to do!
lenovo yoga 720-15
Lenovo Yoga 720-15: A Premium 2-in-1 Laptop [Detail Guide]
Role of Custom Virtual Reality in Industrial Training
The Role of Custom Virtual Reality in Industrial Training

HEALTH

Terminally Ill Patients Look to Expanded Access Programs
Terminally Ill Patients Look to Expanded Access Programs for Hope
Common Questions in ACLS Practice Tests with Answers
Most Common Questions in ACLS Practice Tests with Answers
How to Identify and Manage Burnout in the Workplace
How to Identify and Manage Burnout in the Workplace?
How to Start a Mental Wellness Program at Work
How to Start a Mental Wellness Program at Your Office?
Tips For Mentally Healthy Leadership
10 Tips For Mentally Healthy Leadership