Mr Thank You Net Worth: How He Listed into 200 Most Influential People

You know how some business stories seem almost too wild to be true? The journey of Sergei Kosenko, widely known as Mr. Thank You, is one of them.

It’s a fascinating pivot from a Russian digital content creator to a global influencer and real estate investor known for headline-grabbing stunts and massive giveaways. His story is a powerful lesson in how modern personal branding, paired with genuine human connection, can build a massive fortune.

Kosenko’s approach, which blends extreme generosity with viral marketing, hasn’t just built his wealth. It has also made him one of the most-watched figures on social media.

So, let’s break down how gratitude and audacity built an empire, examine the numbers behind the Mr Thank You net worth, and explore the strategies you can apply from his playbook. We will cover his business ventures and key milestones and even address some of the controversies that have followed his rapid rise.

The Rise of Mr. Thank You’s Influence

Mr. Thank You’s journey to fame wasn’t typical. He started with a simple idea: leveraging gratitude and spectacular giveaways to forge real connections with a massive online audience. This strategy became the foundation of his entire brand.

What began with a video of him repeatedly saying “thank you” went viral, gaining 40 million views in a single week and cementing his new identity. From there, he focused on high-volume, emotional, and philanthropic content, reportedly posting dozens of reels daily to fuel his rapid growth.

Establishing a Thriving Business

While his online persona is built on giveaways, Sergei Kosenko is a strategic entrepreneur with diverse business interests. His ventures are often designed to be amplified by his social media presence, creating a powerful synergy between his brand and his balance sheet.

His major business ventures include:

• Habibi Real Estate: Founded in Dubai in 2023, this company reportedly manages a property investment portfolio valued at over $50 million.
• Amazy: Launched in 2022, Amazy is a “move-to-earn” lifestyle app that rewards users with cryptocurrency for physical activity, tapping into the NFT and crypto markets.
• Reels Royce: An educational course launched in 2023 that teaches others how to create short-form viral videos.

Before his global fame, Kosenko ran a successful giveaway company in Russia, where he collaborated with celebrities and gave away over 100 cars, including Bentleys and Rolls-Royces. This experience laid the groundwork for the large-scale giveaways that now define his “Mr. Thank You” brand, where he has offered prizes like a Porsche Cayenne and $20,000 in cash.

Excelling in Human Connections

At the core of the “Mr. Thank You” philosophy is a focus on human connection. While the methods are often extravagant, the underlying principle is about making people feel seen and valued. This approach extends beyond his online audience to his business and philanthropic efforts.

His strategy is rooted in understanding people on a deeper level. He reportedly focuses on three key questions to better serve his audience and clients: What do they value? What are their goals? Where do they hurt?

A 2023 report from Gallup found that companies with high employee engagement, a direct result of feeling valued, are 23% more profitable. This data highlights the tangible business benefits of fostering strong human connections, a principle Kosenko has capitalized on.

Recently, Kosenko has leveraged his platform for global initiatives. In 2025, he spoke at UNESCO’s “Masterclass Against Racism and Discrimination” and is collaborating with the organization to create a global youth program focused on emotional intelligence and digital media education. This move shows a strategic effort to translate his influence into social impact, building a legacy beyond viral videos.

Mr Thank You Net Worth, Milestones, and Accolades

Sergei “Mr. Thank You” Kosenko’s financial success is as dramatic as his social media content. While exact figures are private, his blend of viral marketing, savvy investments, and business ventures has built a significant fortune. His net worth is a topic of much speculation, with estimates varying widely, underscoring the challenge of precisely valuing a digital-first entrepreneurial empire.

Mr. Thank You (Sergei Kosenko) Biography

To understand his financial journey, it helps to know the man behind the brand. Kosenko’s background is a mix of traditional business and modern digital hustle.

Mr. Thank You Net Worth Growth

Estimates of Mr. Thank You net worth have fluctuated, reflecting his volatile and high-growth ventures in crypto and real estate. While some sources claimed his net worth was approaching $500 million in 2024 after high-profile real estate ventures, a more conservative estimate often cited is around $50 million. The lack of public financial data makes a precise calculation difficult.

Featured Among Top Influential Figures

Kosenko’s influence is undeniable. His Instagram account became one of the fastest-growing in the world, amassing tens of millions of followers in a short time. By 2025, his follower count exceeded 67 million, with a reported 2 billion monthly views.

This massive reach has placed him among the top creators globally. The original claim of being on a “top 200 influential people” list by Socialblade.com appears to stem from his high rank on the platform’s analytics for engagement and growth rather than a formal editorial list. His ability to generate millions of views consistently puts him in the same conversation as top-tier influencers like MrBeast and Jake Paul. His viral giveaways, such as offering a Porsche, 30 iPhones, and $20,000 cash, generated staggering engagement, with sponsors reportedly gaining over 500,000 followers in a week.

Prominent Speeches and Workshops

Mr. Thank You leverages his platform to share his business philosophy through speeches and educational content. He has moved beyond simple online videos to structured programs and global stages.

• Reels Royce Course: A digital course launched in 2023 teaching aspiring creators his methods for making viral short-form videos.
• UNESCO Keynote: In a significant step toward mainstream recognition, he delivered a keynote at UNESCO’s “Masterclass Against Racism and Discrimination” in 2025.
• Global Youth Program: He is co-developing a curriculum with UNESCO to teach digital storytelling and emotional intelligence to young people in underserved communities.
• Business Coaching: His content on platforms like LinkedIn provides daily business tips, focusing on client relationships and brand building.

These initiatives show a clear strategy to evolve the “Mr. Thank You” brand from a viral sensation into a lasting educational and philanthropic force.

Frequently Asked Questions (FAQs)

1. Who is Mr. Thank You?

Mr. Thank You is the online persona of Sergei Kosenko, a Russian entrepreneur, investor, and social media influencer. He is famous for his philanthropic-style content, including large cash and luxury item giveaways, which helped him build a massive following on platforms like Instagram.

2. What is Mr. Thank You’s net worth?

While difficult to verify precisely, estimates for Sergei Kosenko’s net worth in 2024-2025 are often cited around $50 million. Some reports have suggested figures approaching $500 million, largely tied to the valuation of his real estate portfolio in Dubai.

3. What are his main businesses?

Sergei Kosenko’s main business ventures include Habibi Real Estate, a property firm in Dubai with a portfolio reportedly worth over $50 million, and Amazy, an NFT-based “move-to-earn” fitness app. He also runs educational courses on creating viral social media content.

4. Why is he considered controversial?

Kosenko has been involved in several controversies. He was deported from Bali in 2021 for hosting a party that violated COVID-19 restrictions. He also faced backlash for social media stunts, such as a video where he drove with his girlfriend tied to the roof of his car.

Takeaways

Sergei Kosenko’s transformation from a digital marketer to a global influencer is a masterclass in modern brand building. The story of the Mr Thank You net worth shows that a blend of audacity, generosity, and business acumen can create incredible success.

His journey teaches us that connecting with people on an emotional level, whether through a simple thank you or a grand gesture, is a powerful tool in any field.

Think about how you can apply these principles of gratitude and bold action in your own work. You may not be giving away cars, but building genuine connections and providing unexpected value can create massive returns.