Meta has officially announced a major upgrade for its social networking platform, Threads. The company is not only introducing a set of significant new features for its web version but has also relocated Threads to a new, more recognizable domain name — Threads.com.
This move signals Meta’s growing ambition to transform Threads into a more competitive and integrated social media platform.
Threads Now at Threads.com: A Strategic Domain Move
When Threads launched in July 2023, Meta did not own the “Threads.com” domain. Instead, the platform operated under Threads.net, a less intuitive domain compared to the .com standard used by major social platforms.
In September 2024, Meta quietly acquired Threads.com, after months of negotiations. Since then, Threads.com had simply redirected users to Threads.net.
Now, Meta has finalized the transition: Threads.com is the official primary domain for the Threads social network.
- Users typing Threads.net into their browsers will be automatically redirected to Threads.com.
- The move aligns with Meta’s branding strategy, enhancing Threads’ identity and professionalism as the platform grows.
- Owning the .com domain is widely seen as a mark of credibility and easier discoverability for users worldwide.
This step also suggests that Meta is preparing Threads for a long-term, competitive future in the social media landscape, especially as it aims to rival platforms like X (formerly Twitter).
Major New Web Features Introduced
Alongside the domain migration, Meta is rolling out several important updates for the Threads web version, making browsing and posting much smoother and more aligned with modern social media expectations.
Here are the key improvements:
1. Custom Feeds Displayed at the Top
- When using single-column view on the web, custom feeds now appear at the top of the page.
- These feeds are organized in the same order users have set in the mobile app, ensuring a consistent experience across devices.
- This change helps users quickly navigate to the content and topics they care about most, a feature especially important for power users managing multiple interest-based feeds.
2. Access to Liked and Saved Posts Made Simpler
- A new main menu icon now allows users to easily find their liked and saved posts.
- Previously, finding saved content on Threads’ web version was not intuitive.
- This small but impactful update mirrors Instagram’s easy-access saved posts feature, improving content management for users.
3. Multi-Column View Enhancement
- A column icon has been added on the right-hand side of the screen.
- Clicking the icon allows users to add a new column, letting them browse multiple feeds simultaneously.
- This feature is inspired by tools like TweetDeck (which power users of Twitter/X have long preferred), giving Threads an advantage among users who want to multitask and monitor several feeds at once.
4. Copy Threads Posts as Image
- Users can now copy a Threads post as an image rather than needing to take a screenshot.
- This feature allows for cleaner sharing of posts across other social media platforms like Instagram, Facebook, or even direct messaging apps.
- It preserves the formatting and attribution, encouraging more seamless cross-platform engagement.
5. Floating Post Composer
- Clicking the “+” button at the bottom of the screen now opens a floating post composer that follows the user’s cursor while scrolling through the feed.
- This makes creating posts while browsing significantly easier, offering a smoother, less disruptive experience.
- The floating composer shows that Meta is focusing on making Threads not just a place for passive scrolling but also active participation.
Testing New Cross-Platform Following Import Feature
In another significant move, Meta has started testing a feature that allows users to upload and sync their following lists from other platforms, starting with X (Twitter).
- This feature could help new users quickly build their Threads network without needing to start from scratch.
- It also makes Threads more competitive by lowering the barrier to entry for users considering switching platforms.
Importantly, this step aligns with Meta’s broader goals of promoting interoperability and embracing open standards like ActivityPub, a decentralized social networking protocol that powers platforms such as Mastodon and Bluesky.
In the long term, Meta has plans to fully integrate Threads with the broader “Fediverse”, giving users greater control over their social presence and connections across platforms.
The Broader Context: Threads’ Growth Journey
Since its explosive launch in 2023 — where Threads gained over 100 million signups within its first five days — the platform has had a rollercoaster journey.
- Initial excitement waned as user engagement dropped off later in 2023.
- Meta responded by pushing updates, expanding to Europe in late 2024, and releasing key features like direct messaging, trending topics, and post editing.
During Meta’s Q4 2024 earnings call, CEO Mark Zuckerberg confirmed that Threads had reached over 150 million monthly active users globally by early 2025.
- Zuckerberg described Threads as the “future of text-based social media,” signaling strong internal confidence.
- With a focus on making Threads “more open and interoperable” compared to traditional platforms, Meta has carved out a distinct positioning in a crowded social media landscape.
What’s Next for Threads?
Meta emphasized that today’s updates are part of a larger roadmap to improve the Threads web experience and expand platform capabilities.
According to the company’s official statement and recent news coverage, upcoming features likely to roll out in 2025 include:
- Enhanced discovery tools (such as better trending topics and advanced search filters)
- Direct messaging features
- More customization options for feeds and columns
- Improved integrations with Meta’s AI-driven services (like post recommendations, smart sorting, and content moderation)
- ActivityPub full integration for decentralized network support
Meta says users can expect regular feature updates every few weeks throughout 2025 as it aggressively builds out Threads to serve a global audience more effectively.
Meta’s decision to officially move Threads to Threads.com, combined with the launch of significant web features, reflects its commitment to making Threads a major long-term player in the social media ecosystem.
With user-friendly upgrades, cross-platform connectivity, and a clear roadmap toward decentralization, Threads appears poised for a strong second wave of growth.
For users seeking a fresh alternative to X, Instagram-style familiarity, and a future-ready social media platform, Threads’ evolution is definitely something to watch closely in 2025 and beyond.
The Information is Collected from Money Control and MSN.
