Apple is set to release a fresh accessory named the iPhone Pocket on November 14, 2025, marking an exciting partnership with the renowned Japanese fashion house Issey Miyake. This innovative 3D-knitted pouch serves as a versatile holder for your iPhone, along with other small daily essentials like AirPods, keys, or cards, offering a stylish alternative to standard phone cases or bulky bags. The collaboration stems from a deep mutual respect between the two brands, building on their shared history—Issey Miyake famously designed the black mock turtlenecks that became Steve Jobs’ signature look during the original iPhone launch in 2007.
The iPhone Pocket reimagines how we carry personal technology by transforming a simple “piece of cloth” into a functional, wearable item that integrates seamlessly with everyday life. Crafted entirely in Japan using advanced 3D-knitting techniques, it draws inspiration from Issey Miyake’s pioneering A-POC (A Piece of Cloth) system, introduced in 1998, which revolutionized garment production by creating entire outfits from a single continuous fabric tube without waste.
This limited-edition release emphasizes Apple’s commitment to blending technology with thoughtful design, while honoring Issey Miyake’s legacy of innovative textiles that prioritize movement, simplicity, and user interaction. The development process involved intensive collaboration between the Miyake Design Studio and Apple’s Industrial Design team, ensuring the accessory not only protects your device but also enhances its role in your personal style.
What Makes the iPhone Pocket Unique?
At its core, the iPhone Pocket features a ribbed, open-knit structure made from a blend of nylon and polyester, which fully encases any iPhone model—from the compact iPhone 16 to larger Pro Max versions—while allowing it to stretch and expand to accommodate additional items. This flexible design creates a sense of fluidity, mimicking the natural expansion and contraction of fabric in motion, much like Issey Miyake’s iconic Pleats Please line, which uses patented heat-pressing techniques to achieve permanent, lightweight pleats. When you gently pull the material, the semi-transparent mesh reveals your iPhone’s screen for quick notifications or lets you glance at contents inside, promoting an intuitive connection between you and your device without the need to fully unpack everything.
Versatility defines its functionality, as the pouch adapts to various carrying methods tailored to different lifestyles—whether you’re commuting through a busy city, attending a casual outing, or traveling light. For instance, the short strap version wraps comfortably around your wrist for hands-free convenience during walks or errands, while the long strap option can be slung cross-body like a minimalist bag, distributing weight evenly across your shoulder for longer periods. You can also simply tie it to a backpack, purse, or belt loop, making it ideal for cyclists, runners, or anyone on the go who values accessibility over traditional pockets.
This multi-purpose approach stems from the design’s playful ethos, encouraging users to experiment with how they integrate their iPhone into their routine, turning a simple accessory into an extension of personal expression. The breathable material ensures it stays lightweight and comfortable against the skin, even in warmer climates, and its durable construction withstands daily stretching without losing shape, thanks to the precision knitting process honed over decades at Issey Miyake’s facilities.
Design and Color Options
The iPhone Pocket’s aesthetic is rooted in Issey Miyake’s philosophy of leaving designs “less defined” to spark individual interpretation, resulting in a sculptural form that feels both modern and timeless. Its singular 3D-knitted body emerges from a continuous thread, eliminating seams or zippers for a clean, minimalist silhouette that echoes Apple’s design language of simplicity and precision. The ribbed texture not only adds visual interest but also enhances grip and elasticity, drawing from Issey Miyake’s extensive research into how fabric can interact with the body—think of it as a wearable sculpture that moves with you, much like their garments that celebrate fluidity over rigidity. Yoshiyuki Miyamae, design director at Miyake Design Studio (who previously led the womenswear line from 2011 to 2019 and now oversees the A-POC ABLE ISSEY MIYAKE brand), highlights how this piece “speaks to the bond between iPhone and its user,” emphasizing universality in form while inviting versatile use.
Color choices add a vibrant, customizable layer, with the palette carefully curated to complement Apple’s iPhone hues—from sleek blacks and silvers to bold ultramarines and desert titaniums. The short strap model boasts eight eye-catching options: sunny lemon for a fresh vibe, juicy mandarin for warmth, deep purple for sophistication, playful pink for everyday cheer, exotic peacock for a touch of glamour, oceanic sapphire for cool tones, earthy cinnamon for neutral appeal, and classic black for versatility.
In contrast, the long strap version offers a more subdued selection of three: sapphire for elegance, cinnamon for subtle richness, and black for understated style. Apple Store specialists can guide you in mixing and matching these elements, perhaps pairing a peacock short strap with a sapphire long one for a personalized look that ties into your iPhone’s color scheme. This intentional variety not only broadens appeal but also aligns with holiday gifting trends, allowing buyers to create coordinated sets that feel unique and thoughtful. The fabrics are dyed using eco-conscious processes typical of Issey Miyake’s sustainable practices, ensuring the colors remain vivid wash after wash.
Pricing and Limited Availability
Positioned as a premium, collectible item, the iPhone Pocket’s pricing reflects its artisanal craftsmanship and the prestige of the Apple-Issey Miyake union, making it more than just an accessory—it’s a statement piece for design enthusiasts. The short strap variant retails at $149.95, offering an accessible entry into this innovative carry solution, while the long strap model commands $229.95 due to its extended length and added functionality for on-the-go users. In international markets, these translate to roughly ₹12,500 for the short version in India or around AED 550 for the long one, though currency fluctuations and import duties could adjust local equivalents. This tiered pricing encourages experimentation, as many opt for the short strap first and upgrade later, enhancing its value as a modular system.
As a limited-edition launch tied to the 2025 holiday season, availability is intentionally scarce to heighten exclusivity, with production capped to maintain quality and prevent over-saturation. Debuting on November 14, 2025, it coincides with peak shopping periods, positioning it as an ideal gift for iPhone users seeking something beyond the ordinary—imagine pairing it with the latest iPhone 17 for a complete, stylish bundle. Apple anticipates high demand at flagship stores, so early adopters are advised to check stock online or reserve in advance. The short-term sales window, potentially lasting only through the end of the year, adds urgency, drawing parallels to past limited drops like Apple’s collaborations with Hermès. This strategy not only boosts buzz but also underscores the accessory’s role in evolving how we perceive tech integration in fashion.
Where to Buy the iPhone Pocket?
Purchases kick off on November 14, 2025, exclusively through select Apple Store locations and apple.com in eight key markets: France, Greater China (encompassing mainland China, Hong Kong, Macau, and Taiwan), Italy, Japan, Singapore, South Korea, the United Kingdom, and the United States. Iconic spots include Apple Ginza in Tokyo for a cultural immersion, Apple Regent Street in London for European flair, Apple SoHo in New York City for urban energy, Apple Orchard Road in Singapore for Southeast Asian accessibility, Apple Myeongdong in Seoul for K-pop vibes, Apple Piazza Liberty in Milan for Italian elegance, Apple Marché Saint-Germain in Paris for chic sophistication, and Apple Canton Road in Hong Kong or Apple Jing’an in Shanghai for Asian tech hubs. These venues often host in-person demos, where you can try on different configurations and get styling advice from knowledgeable staff. Online orders from these regions include worldwide shipping options, though delivery times vary—expect 3-7 business days within supported countries, with tracking for peace of mind.
For UAE residents, direct availability poses a challenge, as confirmed by Apple store executives: the iPhone Pocket won’t stock at any of the five official UAE Apple Stores, including those in Dubai Mall, Mall of the Emirates, Yas Mall in Abu Dhabi, or City Centre Deira. This decision likely stems from regional distribution priorities, focusing initial rollout on core markets before broader expansion. However, UAE iPhone fans aren’t entirely out of luck—they can order directly from apple.com in the listed countries, with international shipping potentially available (check for customs fees, which might add 5-10% to the cost). Alternatively, travelers can pick it up during visits to supported destinations, or monitor Apple’s Middle East site for future online access, as some reports hint at phased rollouts. Third-party resellers in Dubai’s electronics districts like Deira or online platforms may eventually carry it, but sticking to official channels ensures authenticity and warranty coverage.
Insights from the Collaboration
This partnership between Apple and Issey Miyake transcends a one-off product, reviving a decades-long creative synergy that began with Jobs’ wardrobe and now extends to wearable tech. Molly Anderson, Apple’s vice president of Industrial Design, praises the shared ethos: “Apple and Issey Miyake share a design approach that celebrates craftsmanship, simplicity, and delight.” She emphasizes how the iPhone Pocket “exemplifies those ideas” by serving as a “natural accompaniment” to iPhones, with its color options deliberately versatile to “mix and match with all our iPhone models and colors—allowing users to create their own personalized combination.” This focus on customization highlights Apple’s evolution toward ecosystem accessories that prioritize user agency, much like how Bands for Apple Watch let wearers adapt to moods or occasions.
From Issey Miyake’s perspective, the project embodies their mantra of innovation through fabric, as articulated by Yoshiyuki Miyamae: “iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at Issey Miyake—the idea of leaving things less defined to allow for possibilities and personal interpretation.” Miyamae, drawing from his experience leading A-POC ABLE ISSEY MIYAKE since 2021, views the pocket as a bridge between technology and textiles, fostering a “fluid approach to how personal technology integrates with the body.
” The close collaboration with Apple’s Design Studio involved iterative prototyping in Japan, where teams tested stretch, durability, and aesthetics to ensure it withstands real-world use—from urban commutes to leisure activities. Looking forward, this could inspire future hybrids of fashion and tech, like expandable cases or modular carriers, as consumers increasingly demand items that blend utility with artistry in an always-connected world.
