Apple has reclaimed the title of the world’s most valuable company, overtaking Microsoft in a fiercely competitive tech industry. This achievement comes in the wake of Apple’s recent announcements at its annual developer event, the Worldwide Developers Conference (WWDC), where the company revealed new AI features.

Apple’s Market Surge

Following Apple’s announcement of integrating artificial intelligence (AI) into its products, the company’s market capitalization soared to $3.3 trillion by mid-morning on Wednesday, July 12. This development pushed Apple past Microsoft’s $3.2 trillion valuation. The positive investor reaction to Apple’s extensive AI plans led to a 7% increase in Apple shares, reaching a record high on Tuesday, July 11.

AI Integration Across Apple Devices

Apple’s AI integration plans include introducing generative AI technology across its built-in apps and new devices. Features such as writing assistance and AI-generated emojis will be included, all while maintaining a strong focus on security and privacy. These advancements are part of Apple’s strategy to enhance user experience and keep up with technological innovations.

Microsoft’s Previous Dominance

Earlier this year, Microsoft had edged past Apple to become the world’s most valuable company, a position it had held since early 2024. Additionally, Nvidia briefly surpassed Apple to become the second most valuable publicly traded US company. Despite these shifts, Apple has continued to achieve significant milestones.

Apple’s Brand Value Milestone

A report by Kantar highlighted that Apple has become the first $1 trillion global brand, surpassing both Google and Microsoft, which hold the second and third spots, respectively. This recognition underscores Apple’s enduring brand strength and market influence.

Google’s Market Value Achievement

Earlier this year, Alphabet-owned Google also reached a significant milestone by surpassing the $2 trillion market value mark for the first time since November 2021. This achievement followed the announcement of its Gemini AI features during the Google I/O 2024 conference, showcasing the competitive landscape among the top tech giants.

Potential Benefits for Microsoft

While Apple’s resurgence is noteworthy, Microsoft could also benefit from Apple’s AI advancements. Apple announced the inclusion of OpenAI’s large language models in its offerings, with plans for future models. Microsoft, a major investor in OpenAI, may see increased growth in its Azure cloud services due to the heightened use of OpenAI models.

Apple’s recent triumph in becoming the world’s most valuable company reflects its strategic advancements and investor confidence in its AI-driven future. As the tech giants continue to innovate and compete, the industry can expect ongoing shifts in market leadership and technological breakthroughs.

The information is taken from Times of India and NDTV