Google is reportedly developing AI-powered chatbots modeled after celebrities and YouTube influencers as part of an ambitious new initiative. This effort aims to create interactive, virtual personas that users can engage with in a more personal way.

While the concept itself isn’t groundbreaking — companies like Meta and startups like Character.ai have already ventured into this territory — it marks a significant step in Google’s evolving AI strategy.

Powered by Gemini AI

These celebrity chatbots will leverage Google’s Gemini family of large language models, a suite of AI technologies designed to understand and generate human-like text. According to The Information, which broke the story, Google is in the process of negotiating partnerships with various influencers and celebrities.

Additionally, Google is working on a feature that will enable users to create their own custom chatbots simply by describing their personalities and appearances, similar to what Character.ai currently offers.

Influential Partnerships and Customization

It’s unclear which celebrities or influencers will be part of Google’s new chatbot lineup. Meta’s chatbot roster includes notable personalities such as TikTok star Charli D’Amelio, YouTube sensation Mr. Beast, Snoop Dogg, Tom Brady, and Paris Hilton.

At the same time, Character.ai’s characters range from historical figures to fictional entities. Google’s project is spearheaded by Ryan Germick, a veteran executive known for his work on Google Doodles, along with a dedicated team of ten.

Experimental Launch on Google Labs

Reports suggest that Google’s celebrity chatbots might initially be available only on Google Labs, the company’s platform for experimental products. This limited release could be a testing ground to gauge user interest and refine the technology before a broader rollout. 

A History of Limited Success

The move raises questions about the rationale behind Google’s endeavor, especially given the mixed success of similar projects. Meta’s celebrity chatbots, for example, haven’t gained significant traction despite their integration across various platforms. 

Meta’s Snoop Dogg chatbot, for instance, has only 15,000 followers on Instagram, a stark contrast to the 87.5 million followers of the real Snoop Dogg.

Potential Integration with YouTube

There is speculation that Google’s celebrity chatbots might be integrated with YouTube rather than launched as a standalone product.

This integration could allow content creators to develop AI personas to engage with their audiences innovatively. For instance, YouTube creators could use these virtual avatars to interact with fans, answer questions, or create content.

The Future of AI-Powered Interactions

The concept of AI chatbots modeled after celebrities and influencers is not new. Startups like Character.ai and major companies like Meta have already explored this space, though with limited success.

Thanks to its advanced AI capabilities and extensive user base, Google’s entry into this market could bring a new level of sophistication and reach.

Google’s venture into creating AI chatbots based on celebrities and influencers represents an intriguing development in the field of artificial intelligence. While the idea is not entirely original, Google’s execution, backed by its powerful Gemini AI models, could set a new standard for virtual interactions.

Whether these chatbots will achieve widespread popularity remains to be seen, but their potential integration with platforms like YouTube could offer exciting possibilities for user engagement.

 As the project unfolds, it will be interesting to see how Google navigates the challenges and opportunities in this evolving landscape.

The information is taken from India Today and Engadget