The Toyota SUV 2025 lineup is rolling out, and it represents one of the most significant transformations for the brand in years.
This isn’t just a mild refresh with new paint colors; we’re seeing complete, ground-up redesigns of legendary nameplates, the introduction of entirely new models, and a powerful, unified push toward hybrid technology. Toyota is aggressively defending its market dominance by blending its legendary reliability with the style, power, and efficiency consumers are demanding. From the rugged, all-new 4Runner to the sleek, hybrid-only Crown Signia, the 2025 lineup aims to prove that you can have capability, style, and impressive fuel economy, all within a surprisingly affordable range.
This in-depth review will explore the key models defining the Toyota SUV 2025 roster. We’ll dive into the specs, performance, safety, and pricing using data from automotive experts and official manufacturer releases. We’ll analyze what makes these vehicles “stylish,” where they get their “power,” and, most importantly, if they truly live up to the “surprisingly affordable” promise.
The Star of the Show: The All-New 2025 Toyota 4Runner
After 14 long years, the 5th-generation 4Runner is finally retiring. In its place, the all-new 6th-generation 2025 Toyota 4Runner arrives, and it’s the model enthusiasts have been waiting for. It’s built on the robust TNGA-F global truck platform, the same one underpinning the new Tacoma, Tundra, and Sequoia. This move is all about enhancing strength while dramatically improving on-road comfort and tech.
A Complete Redesign (Stylish)
The new 4Runner’s look is a masterful blend of modern aggression and retro heritage. It’s more chiseled, muscular, and purposeful.
- Signature Elements: It happily retains the iconic “wrap-over” rear quarter windows and the beloved power-down rear window, a staple of the 4Runner.
- Modern Touches: The design features a high-set grille, muscular fender flares, and a tough stance. High-end trims like the Limited get sophisticated 20-inch alloy wheels, while off-road models get unique styling.
- New Trims: Toyota is expanding the lineup to nine trims, including the road-focused Platinum (for luxury) and the hardcore, factory-built overlanding Trailhunter grade. The Trailhunter comes equipped right from the factory with off-road gear like ARB rock rails and Old Man Emu (OME) suspension.
Power Meets Modernity (Powerful)
The old 4.0-liter V6 is gone. In its place are two vastly superior turbocharged options.
- Standard i-FORCE: The base engine is a 2.4-liter turbocharged four-cylinder producing 278 horsepower and 317 lb-ft of torque. This is a significant jump from the outgoing V6’s 270 hp and 278 lb-ft, with the torque arriving much lower in the rev range.
- i-FORCE MAX Hybrid: This is the big story. Available on TRD Off-Road, Limited, TRD Pro, and Trailhunter trims, this hybrid powertrain pairs the 2.4L turbo with an electric motor. The result is a massive 326 horsepower and 465 lb-ft of torque, making it the most powerful 4Runner ever. This powertrain not only provides instant torque for off-roading but also improves fuel efficiency.
All powertrains are mated to a modern 8-speed automatic transmission, finally replacing the dated 5-speed. Towing capacity also gets a boost to a very capable 6,000 pounds on all models.
Trims, Tech, and Off-Road Prowess
Inside, the 2025 4Runner is unrecognizable. The old, plastic-heavy dash is replaced with modern tech, including a standard 12.3-inch digital driver’s display and a new 14-inch Toyota Audio Multimedia touchscreen, as highlighted by reviewers at CarPro.
For off-roaders, the 4Runner is more capable than ever.
- Crawl Control: This low-speed, off-road cruise control now works in both 4-High and 4-Low.
- Suspension: While the TRD Off-Road model is noted by Cars.com as having a suspension that can “hit hard on bumps” at higher (25 mph) off-road speeds, its low-speed capability is fantastic. The Limited trim offers an Adaptive Variable Suspension (AVS) for a smoother on-road ride.
- Safety: Every 2025 4Runner comes standard with Toyota Safety Sense 3.0 (TSS 3.0), a full suite of driver-assistance features including a Pre-Collision System, Lane Departure Alert, and Full-Speed Range Dynamic Radar Cruise Control.
The New Crossover Contender: 2025 Toyota Crown Signia
The Toyota SUV 2025 lineup also features a brand-new nameplate: the Crown Signia. This model effectively replaces the Venza and straddles the line between a premium SUV and a station wagon. It’s aimed at buyers who want SUV-like cargo space and a high driving position but prioritize comfort and fuel economy over rugged off-roading.
Defining a New Segment (Stylish)
The Crown Signia is undeniably stylish, with a sleek, hammerhead front facia (similar to the new Prius) and a flowing, tapered roofline. It’s designed to be an elegant, sophisticated utility vehicle. Inside, it boasts a premium cabin with soft-touch materials, a standard 12.3-inch touchscreen, and available leather-trimmed seats.
Efficient Hybrid Power (Powerful & Efficient)
There is only one powertrain, and it’s a good one. The Crown Signia comes standard as a hybrid with Electronic On-Demand All-Wheel Drive.
- Engine: 2.5-liter four-cylinder hybrid system.
- Power: 243 net system horsepower.
- Efficiency: It targets an impressive 38 MPG combined, according to Toyota.
- Capability: While not an off-roader, its standard AWD provides confidence in all weather conditions, and it can tow up to 2,700 pounds.
Price and Positioning (Affordable?)
The Crown Signia is positioned as a premium model. It’s not a budget-level SUV, with a reported starting MSRP around $47,990 for the Limited trim. A fully optioned model can reach over $53,000. It’s “affordable” compared to luxury-brand competitors from Lexus or Volvo, offering similar features and efficiency for less.
The Perennial Bestseller: 2025 Toyota RAV4
The RAV4 is Toyota’s most popular vehicle and a benchmark for the compact SUV segment. For 2025, it sees fewer changes than the 4Runner, as it’s not a full redesign year. However, it continues to be a leader in the Toyota SUV 2025 family by perfecting its hybrid formula.
Refining a Winning Formula (Stylish & Practical)
The RAV4’s “handsome looks,” as described by Car and Driver, continue into 2025. The rugged design, especially in trims like the Woodland Edition, gives it a mini-4Runner appeal. The big news for 2025 is Toyota dropping the “Prime” name for its plug-in hybrid model, which will now be known as the RAV4 PHEV (Plug-in Hybrid Electric Vehicle).
The Efficiency King (Powerful & Affordable)
This is where the RAV4 truly embodies the “powerful” and “affordable” parts of the headline.
- RAV4 Hybrid: The standard hybrid pairs a 2.5L engine with electric motors for a combined 219 horsepower. It delivers an outstanding EPA-estimated 41 MPG city and 38 MPG highway.
- RAV4 PHEV: This is the powerhouse. It boasts a combined 302 horsepower and can travel an EPA-estimated 42 miles on electric-only power. Its 94 MPGe (miles per gallon equivalent) rating makes it one of the most efficient SUVs you can buy.
Pricing (The “Affordable” Benchmark)
The RAV4 lineup is the definition of “surprisingly affordable.” The 2025 RAV4 Hybrid lineup starts at a reported $33,695 for the base LE trim. Even the top-tier, 302-hp RAV4 PHEV XSE starts under $50,000, at a reported **$49,530**, offering performance and efficiency that’s hard to beat at that price.
The Family Haulers: 2025 Highlander & Grand Highlander
For families needing three rows, the Highlander and its larger sibling, the Grand Highlander, remain top choices in the Toyota SUV 2025 lineup. They focus on blending comfort, space, and efficiency.
- Highlander: This is the balanced choice. It offers either a 2.4L turbo engine (265 hp) or an exceptional hybrid powertrain that achieves an EPA-estimated 35 MPG combined, a remarkable number for a three-row SUV. It can tow up to 5,000 pounds.
- Grand Highlander: Introduced in 2024, this model continues into 2025 as the ultimate family hauler. It’s longer and wider than the standard Highlander, offering a truly adult-usable third row and significantly more cargo space. It also offers the powerful Hybrid MAX powertrain, which delivers 362 horsepower, making it a surprisingly quick family vehicle.
How the 2025 Lineup Compares: Specs & Pricing
To understand the “powerful” and “affordable” claims, here’s a breakdown of the key models.
2025 Toyota SUV Lineup: Power & Efficiency
| Model | Standard Engine | Available Hybrid Engine | Est. Combined MPG | Max Towing (lbs) |
| 2025 4Runner | 2.4L Turbo (278 hp) | i-FORCE MAX (326 hp) | TBD (Est. low 20s) | 6,000 |
| 2025 Crown Signia | 2.5L Hybrid (243 hp) | N/A (Hybrid Standard) | 38 MPG (target) | 2,700 |
| 2025 RAV4 | 2.5L Gas (203 hp) | 2.5L Hybrid (219 hp) | 40 MPG (Hybrid) | 3,500 (Hybrid) |
| 2025 RAV4 PHEV | 2.5L Plug-in Hybrid (302 hp) | N/A (PHEV Standard) | 94 MPGe / 38 MPG (gas) | 2,500 |
| 2025 Highlander | 2.4L Turbo (265 hp) | 2.5L Hybrid (243 hp) | 35 MPG (Hybrid) | 5,000 |
| 2025 Grand Highlander | 2.4L Turbo (265 hp) | 2.5L Hybrid / Hybrid MAX (362 hp) | 33 MPG (Hybrid) | 5,000 |
2025 Toyota SUV Lineup: Starting MSRP (Reported)
| Model | Base Trim (Approx. MSRP) | Key Hybrid Trim (Approx. MSRP) |
| 2025 4Runner | $40,770 (SR5) | $TBD (TRD Off-Road Hybrid) |
| 2025 Crown Signia | N/A (Hybrid Standard) | $47,990 (Limited) |
| 2025 RAV4 | $30,000 (Gas LE – Est.) | $33,695 (Hybrid LE) |
| 2025 RAV4 PHEV | N/A (PHEV Standard) | $45,660 (SE PHEV) |
| 2025 Highlander | $41,000 (Gas LE – Est.) | $47,020 (Hybrid XLE) |
| 2025 Grand Highlander | $44,700 (Gas XLE – Est.) | $48,000 (Hybrid XLE – Est.) |
Reliability and Safety (E-E-A-T)
Toyota’s reputation is built on Trustworthiness and Authoritativeness in reliability and safety. The 2025 lineup carries this forward.
Reliability
Toyota consistently ranks near the top of reliability studies. In the J.D. Power 2025 Vehicle Dependability Study, Toyota as a brand ranked fourth overall, with a score of 162 problems per 100 vehicles (PP100), well below the industry average of 202 PP100. This long-term dependability is a core part of the “affordable” equation, as it translates to lower ownership costs.
Safety
Toyota has been aggressive in making its top safety tech standard. Nearly every Toyota SUV 2025 model comes with Toyota Safety Sense (TSS), with new models like the 4Runner and Corolla Cross receiving the latest TSS 3.0.
This commitment earns them top marks from safety agencies. The 2025 Toyota Highlander Hybrid, for example, was named one of the “Safest Hybrid SUVs for 2025” by Car and Driver, a title it earned by securing top ratings from both the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA). We expect the new 4Runner and Crown Signia to perform similarly well in crash testing.
Takeaways
The Toyota SUV 2025 lineup is a powerful statement. Toyota has successfully reinvented its most rugged icon (the 4Runner), introduced a stylish and efficient new crossover (the Crown Signia), and strengthened its bestsellers (the RAV4 and Highlander) with an unwavering focus on hybrid power.
FAQs on Toyota SUV 2025
1: What’s new in the 2025 Toyota SUV lineup?
Toyota’s 2025 lineup features major redesigns, including the all-new 4Runner, the introduction of the Crown Signia hybrid, and tech upgrades across all models.
2: Which Toyota SUV 2025 is best for families?
The Grand Highlander and Highlander Hybrid are ideal for families, offering three rows, excellent safety ratings, and hybrid efficiency.
3: Is the 2025 Toyota 4Runner fully hybrid?
Not entirely. The 4Runner offers both a 2.4L turbo engine and a more powerful i-FORCE MAX hybrid option.
4: What is the most fuel-efficient Toyota SUV for 2025?
The RAV4 Hybrid and Crown Signia lead with up to 38–41 MPG combined efficiency.
5: When will the 2025 Toyota SUVs be available for purchase?
Most models, including the 4Runner and Crown Signia, are expected to reach dealerships by mid-2025.
