Many of us scroll vegan recipes on TikTok and Instagram, yet we still ask, how do plant-based stars earn real money? We spot their joyful meals, but we wonder how they turn clicks into cash.
Tabitha Brown net worth sits near $5 million, thanks to her TikTok rise and a viral Whole Foods vegan BLT review. This post breaks down her income from book sales, brand partnerships, her Food Network show, and social apps like YouTube.
You get clear steps to see how she built her wealth. Read on.
Key Takeaways
- Tabitha Brown net worth sits at about $5 million (some sources say $6 million). She earns $730,000–$995,000 yearly from social media and has 10.8 million followers across Instagram, TikTok, and YouTube.
- She makes $53 000–$73 000 per month on her posts. Brands like Whole Foods, Target, and McCormick pay her for partnerships. She also sells her vegan hair care line, Donna’s Recipe.
- She wrote three books—Feeding the Soul (Because It’s My Business), Cooking from the Spirit, and Hello There Sunshine. Two hit the New York Times bestseller list. She hosts Food Network shows: Tab Time (Emmy winner) and It’s CompliPlated.
- A viral Whole Foods vegan BLT video in 2020 launched her fame. By then, her net worth had risen past $4 million. Analysts project she will hit $10 million by 2025 and $12 million by 2027.
Tabitha Brown Net Worth in 2025
Tabitha Brown holds an estimated net worth of about $5 million. Some sources list her fortune near $6 million. She earns between $730,000 and $995,000 each year from social media content.
The TikTok star Tabitha Brown net worth jumps in value with brand partnerships and new product lines.
This former Uber driver built her brand with Tab Time videos on Instagram and TikTok. Her vegan lifestyle and cooking demos earned book deals and Whole Foods Market partnerships. She has over 10.8 million followers across Instagram, TikTok, and YouTube.
Her rise to fame shows how plant-based cooking and motivational charm drive income.
Tabitha Brown’s Sources of Income
Tabitha pulls in cash from her gram posts, IGTV clips, and long-form video channel slots. She also sells branded apparel, hosts cooking demos for big grocers, and inks deals with Target and Whole Foods.
Social Media Earnings
Her posts on an image-sharing network bring in $53,000 to $73,000 each month. She nets between $730,000 and $995,000 per year as a social media influencer. More than 10.8 million fans watch her on an image-sharing app, a short video platform, and a video site.
She fuels those followers with veganism tips and plant-based diet demos. She pairs chef skills with bright charm in every video.
She shot to fame in 2020 after a viral vegan BLT sandwich skit. Brands queue up for deals, thanks to her motivating tone and casual humor. She studies an algorithm and uses a creator dashboard to refine content.
She drops trending tags; she taps into plant-based cooking hype. She calls herself iamtabithabrown, and she owns every post.
Business Ventures and Product Lines
Tabitha Brown launched Donna’s Recipe in December 2019, a vegan hair care line inspired by her own curls and waves. She filled shelves with shampoo bars, leave-in sprays, and deep conditioners.
She partnered with Target to roll out vegan foods, kitchenware, and clothing. She teamed up with McCormick to craft Sunshine Seasoning, a salt-free Caribbean blend that pops with island heat.
Online fans watched the clip of her Whole Foods vegan BLT sandwich review go viral. This social media personality now fronts new plant-based choices at the store chain. As Chief Empowerment Officer at Clover, she guides small business owners.
The entrepreneur and internet celebrity serves up each lesson with humor and heart.
Publishing and Media Appearances
Feeding the Soul (Because It’s My Business) climbed the New York Times bestseller list. Cooking from the Spirit came next and shared vegan diet tips. Hello There Sunshine, a children’s book, drew on her mother’s lessons from North Carolina.
It’s CompliPlated marked the Food Network’s first plant-based cooking competition. It let chefs show vegan BLT sandwich ideas. Tab Time won an Emmy, giving kids a lively cooking journey.
Panels gave her several NAACP Image Awards for social media charm and joy.
Financial Milestones of Tabitha Brown
Her cash flow jumped after that first viral review in December 2017. She hit new highs in her bank balance with book deals and awards that pushed her net worth past $4 million.
- A viral review helped her become famous as a social media sensation in December 2017 after filming a vegan BLT sandwich at Whole Foods.
- Tabitha flipped her career in March 2020 when she launched “Fridays with Tab” and saw ad revenue climb.
- She took on a brand ambassador role with Whole Foods and scored national campaigns across the United States.
- Her New York Times bestsellers brought in over a million dollars in royalty earnings.
- An Emmy Award for “Tab Time” plus several NAACP Image Awards let her hike public speaking fees.
- The entrepreneur partnered with Target Corporation on a vegan cooking and fashion line, which added new revenue streams.
- Sponsors paid up to $10,000 for a single post on her platform of 5 million followers.
- Driving for Uber across North Carolina and Los Angeles, she used tips to buy gear that sparked her video career.
Impact of Vegan Lifestyle on Her Success
Tabitha Brown shares plant-based recipes that shine online. Tabitha and Chance Brown share vegan recipes on TikTok, offering authentic connection. A viral Whole Foods vegan BLT sandwich review in 2020 sent her social media presence soaring.
She wins the Outstanding Social Media Personality title at the NAACP Image Awards in 2022. Her diet (nutrition) tips help fans fight disease and boost health. She partners with McCormick on Sunshine Seasoning and then with Target for vegan foods.
She hosts Food Network’s first plant-based cooking contest, It’s CompliPlated. The show lets vegan chefs display artistry and entrepreneurship. Tabitha Bonita Brown launched Donna’s Recipe, a vegan hair care line, in 2023.
She uses Instagram analytics to refine her video tutorials. Her motivational speaking at Greensboro Coliseum Complex draws big crowds.
Family Contributions to Her Brand
Chance Brown co-hosts Fridays with Tab & Chance. They married in 2003. He brings coach tips, LAPD tales, and dad jokes. She honors her late mother, who died from ALS, and her loss drives her call for a cure.
She weaves those lessons into Hello There Sunshine.
Model Choyce Brown pops up in posts; she boosts her mother’s reach. She flaunts fashion design picks and tries a vegan BLT sandwich that went viral. She links fans to delectable vegan recipes.
Her two children and one stepdaughter join her children’s show on IGTV. They add real-life scenes to her popular social media feed.
Future Projections for Tabitha Brown Net Worth
Analysts foresee Tabitha Brown net worth hitting $10 million by 2025. Her annual social media income of $730,000 to $995,000 will rise. Deals with Target, McCormick, and Clover keep revenue steady.
Google Analytics shows 15 percent view growth across her 10.8 million followers. Bestsellers and new children’s books will add six-figure boosts.
This Chief Empowerment Officer role at Clover may yield $200,000 in equity each year. Influencer marketing firms rank her top among plant-based lifestyle content creators. A viral vegan BLT sandwich video earned new sponsors.
She plans more online video content on TikTok and Instagram. Projections point to a $12 million net worth by 2027.
Takeaways
Tabitha Brown net worth journey shows how a ride-hailing driver can build a five million dollar net worth with social video app fame, brand deals, and bestselling books. Fans cheer her Food Network series for its warm vibe and plant-based wins.
She proves that sharing vegan recipes can spark real money and real smiles. Her path feels fun and honest, and her future looks bright.
FAQs on Tabitha Brown Net Worth
1. What is Tabitha Brown’s net worth?
Tabitha Brown’s net worth is about three million dollars. She tapped into many income streams. She does brand deals and video review work. She also works as an American actress on a local late-night show.
When her vegan BLT sandwich went viral, people sat up and took notice; they practically licked their screens. They loved her joyful plant-based inspirations. Her fame grew fast. She even landed a spot on the show Tab Time.
3. How did she handle caring for her mother and making ends meet?
Before her fame grew, Tabitha had to care for her mother and make ends meet as an Uber driver. She still found time for sharing vegan recipes, day after day, like a chef on a mission. Those early days taught her key life lessons.
No. Tabitha Brown (actress) carved her own path. She has no link to Bobbi Kristina Brown. Her name stands on its own.
5. Where did Tabitha study, and who is Chance Brown?
She studied at Miami International University of Art, where she honed her style. She is married to Chance Brown, who stands by her side. They share life lessons and support each other daily.
