UFC President Dana White’s Net Worth in 2023 [Latest Updates]

Are you wondering what the net worth of UFC president Dana White is? It has been estimated that the 54-year-old entrepreneur and sports executive has accumulated a hefty fortune valued at $500 million in 2023.

In this article, we delve deep into Dana White net worth, along with other interesting facts about his career and personal life.

We will also explore some controversial moments associated with him that impacted his professional endeavors and success over the years. Ready to find out more?

Let’s get started!

Content Highlights
  • Dana White has an estimated net worth of $500 million and has received an annual salary of $20 million since taking over the UFC in 2001.
  • He had humble beginnings, growing up with a single mother in Southern Nevada whose background revolved around boxing culture.
  • His transition to mixed martial arts offered him unprecedented success as President of the UFC between 2001 & 2021, driven by his risk-taking attitude coupled with successful negotiations.
  • After negotiating a US$4 billion deal for selling the entirety of the Ultimate Fighting Championship (UFC) with WME IMG (Endeavor), Dana’s future plans ensure that he will increase his total wealth even more in the 2024-2025 span.

A Brief Overview of Dana White

Dana White is an American businessman and the current CEO and president of the Ultimate Fighting Championship (UFC). He was born on July 28, 1969, in Manchester, Connecticut. White’s mother was a nurse, and the family moved to Las Vegas when he was in third grade.

He attended Bishop Gorman High School, where he met Lorenzo Fertitta, who would later become his close friend and business partner. As of August 2019, Dana White has earned a net worth of more than $500 million from his UFC venture and salary.

His estimated annual salary is around $20 million, according to Forbes Magazine. Most controversially notable for his role as head of UFC, which has been criticized by many for its violent nature, Dana White has continued to succeed with this successful company even after 24 years at the helm despite numerous controversies that affected him along the way.

Announcement of Focus on His Net Worth and Biography

Dana White is a world-renowned entrepreneur, businessman, and the current president of the Ultimate Fighting Championship (UFC). With an estimated net worth of $500 million in August 2019 and an annual salary of $20 million, it’s no surprise that many fans are interested in learning more about Dana White.

Through this blog post, we will delve into his background, career path, controversies, and personal life to better understand what drives him to success. We’ll also explore his real estate investments and assets that have contributed immensely to his overall wealth.

Above all, these topics focus on something unique—his future plans & investments, which could totally change the dynamics of his net worth in years ahead!

Dana White Net Worth in 2023

Overview of Dana White
Photo Credit: Hindustantimes.com

According to reports in 2023, Dana White’s net worth is estimated to be around $500 million with an annual salary of nearly $20 million.

Category Fact
Background Born July 28, 1969, in Connecticut, moved to Las Vegas as a child
Education Attended Bishop Gorman High School, briefly went to college
Early Career Various jobs like boxing coach, bouncing, bellhop
UFC Career Became UFC president in 2001 after Fertittas bought it for $2 million
Leadership Grew UFC into a global phenomenon and billion-dollar business
Net Worth Estimated $500 million as of 2019
Salary Makes around $20 million per year
Controversies Criticized for UFC’s violence, disputes over fighter pay
Personal Life Married with 3 kids, deals with Ménière’s disease

$500 Million Net Worth

Dana White’s net worth in 2023 stands at an impressive $500 million, making him one of the world’s highest-paid athletes and public figures. He earns a hefty annual salary of $20 million, bolstered by his roles as president and co-owner of UFC.

Born into a middle-class family in Ireland, White started out with aspirations to become a professional boxer before transitioning to Mixed Martial Arts (MMA). His pitbull attitude and acumen for business led to unprecedented success as President of the UFC between 2001 & 2021.

Under his leadership, revenues skyrocketed from just over $2 million annually, peaking at nearly $600 million each year by 2015. In 2016 Dana sold the organization for an eye-watering 4 billion dollar valuation which landed him a significant stake in its ownership structure and greatly contributed to his jaw-dropping net worth today.

Annual Salary of $20 Million

Dana White has earned an annual salary of $20 million since taking over as the CEO and president of UFC back in 2001. Since then, he has been responsible for transforming MMA from a little-known martial art into one of the most popular sports franchises around the globe.

White’s success with UFC allowed him to earn an estimated net worth in 2023 of $ 500 million, boosting his annual salary to its current value – and making him one of the most wealthy figures in sports management today.

By continuing to be closely involved with the growth and progress made at UFC, Dana White’s place at MMA’s helm is secured along with his hefty ballpark income each year.

Dana White: Early Life and Education

Dana White had a stalwart childhood and was raised in Southern Nevada, whose background revolved around boxing culture. He attended high school in Las Vegas, setting his career path.

Find out more about his educational qualifications to gain more insights into his rise to success.

Childhood and Family Background

Dana White was born on July 28, 1969, in Manchester, Connecticut, to parents June and Dana White Sr. His father departed when he was two months old. He spent his early years living with his mother and extended family.

His mother worked as a nurse at Norwalk Hospital, teaching him the value of hard work from a young age, and she is a large part of why Dana succeeded later in life. White attended Bishop Gorman High School, where he met future business partner Lorenzo Fertitta, who also went to Bishop Gorman at the same time as White.

Dana White formed relationships with local athletes and casino owners like Frank Fertitta Jr during his school years. His networking skills provided future opportunities, while he also remained focused on academics. White’s ability to balance sports connections and intense studies led to success later in life, including prestigious awards that will be detailed further.


Dana White attended two high schools in his home state, Utah– Bishop Gorman High School and Hermon High School. He was initially set to play college football at the University of Florida but ultimately opted for a business degree at UNLV due to an injury he had sustained playing football.

Unfortunately, White dropped out of college twice. After Daniel Whites’s death, Dana shifted around multiple jobs before founding the UFC and becoming its President and head promoter. These jobs include laying asphalt, working as a bouncer, being a boxing trainer’s assistant, and other various positions in the fitness industry.

Also, During that time, he trained under John Lewis, a professional Jiu-Jitsu fighter, eventually earning credentials from him in that field of martial arts. All these experiences gave Wheel invaluable tips and techniques essential for running Fortune 500 Companies which we still see today within the UFC structure and management team. Additionally, you can also read Ryan Renold’s Net Worth.


Dana White Career
Photo Credit: Sportscasting.com

Dana White ventured into the sports management world with his rising career in boxing and later became a mixed martial arts promoter with the founding of UFC.

Early Career in Boxing

Dana White began his early career in boxing and trained as a boxercise coach under John Lewis. He opened a Boston-based boxing gym with former Golden Gloves champion Peter Welch. After witnessing the devastating effects of a long-term ring injury on one of his fighters, Dana decided not to pursue a professional boxing career and began transitioning into mixed martial arts (MMA).

In this period, he encountered several high-profile MMA athletes, such as Tito Ortiz and Chuck Liddell, whom he soon managed. During Dana’s time managing these figures, he revolutionized MMA forays into pay-per-view events and established several groundbreaking networks within UFC broadcasting which would come to exemplify many current model practices today.

This same risk-taking attitude, coupled with the successful negotiations he facilitated, conveyed him among industry figureheads and allowed him to launch the now-recognized alpha brand UFC in 2002.

Transition to MMA

Dana White began his career in boxing but ultimately decided to transition to mixed martial arts (MMA) due to concerns for his health. After seeing the effects of a punch-drunk boxer, he was moved to seek something different and safer.

In 2003, White opened up a gym based out of Boston that focused on teaching MMA fundamentals like jiu-jitsu, kickboxing, and wrestling. In 2004, when Zuffa bought the UFC from its former parent entity Semaphore Entertainment Group (SEG), Dana was brought in as an executive working behind the scenes with Urijah Faber and Chuck Liddel.

Over time he started taking more responsibility in running the UFC’s day-to-day operations leading him to be named President by September 2011. His decision to transition into MMA played an integral role in helping build what is now known as one of the most successful sports franchises: The Ultimate Fighting Championship (UFC).

Founding of the UFC

In 2001, Dana White teamed up with the Fertitta brothers to acquire the Ultimate Fighting Championship (UFC) for a mere $2 million. This groundbreaking decision was key in propelling Dana’s career and would make him one of the wealthiest sports figures on earth.

The UFC brought its own brand of martial arts fighting into mainstream consciousness with White as its public face, leading it to become a sensation across multiple disciplines and nations.

Before this time, the sport was largely underground and not well-known outside core enthusiast circles. The Fertittas’ investment provided desperately needed capital for growth while their background in Las Vegas casinos gave weight to convincing brands like Budweiser to invest in marketing MMA fighters in light of state athletic commission rulings concerning holds-barred combat events – a major move forward from merely being an underground spectacle drawing attention only through pay-per-view outlets.

Thus began years of extensive expansion throughout North America, followed by triumphant debuts overseas, expanding reach into far-flung countries such as Singapore, South Korea, and Japan, typically overlooked by other leagues.

Despite constant criticism and many obstacles culminating in near bankruptcy, Dana has proven that you can build something out of nothing if given enough foundation and seeing vision that pumps lifeblood fondness in unexpected places allowing it all to bloom exponentially, resulting in today’s.


Throughout his career, Dana White has faced a number of controversies due to his brash comments and opinionated personality that often put him at odds with fighters and fans alike.

Criticisms and Controversies Surrounding Dana White

Throughout his career, Dana White has drawn criticism for his brash and aggressive manner. Many in the media and professional sports world have seen his public comments as inflammatory.

He is also known to be outspoken about refereeing decisions and fighter matches. In 2020, he had a particular feud with lightweight champion Khabib Nurmagomedov which sparked controversies around the globe.

Additionally, some have accused him of not doing enough to protect fighters from exploitation or bad working conditions within the UFC organization – a situation that came under scrutiny during the COVID-19 pandemic when several fighters were unable to work due to restrictions imposed by governments across the world.

Moreover, while he can take credit for helping bring MMA fighting into mainstream popularity, his critics argue that this may come at an ethical cost because of its influence on younger generations through exposure gained via pay-per-view events and advertising campaigns.

Impact on His Career and Net Worth

Dana White’s time as president of the UFC has been a major success, helping to take the organization from near bankruptcy in 2001 to becoming one of the largest MMA organizations worldwide.

His role in managing and promoting fights saw his net worth rise significantly over his tenure. At its peak in 2015, Dana White had an estimated net worth of $500 million thanks to lucrative deals that he made while heading up the UFC.

In 2016 the ownership group WME–IMG bought out 100 percent of Zuffa LLC’s interest for approximately $4 billion, which further saw White’s wealth increase by hundreds and earned him tens of millions more due in cash payouts.

This enabled Dana White to become one of the wealthiest sportspeople with a combined pack courageous worth estimated at around $460 million dollars before leaving the company.

Personal Life

Dana White is married to Anne White, and together they have two children.

Marriage to Anne White

Dana White and Anne White have been married since November 8, 1996, having met as early as the eighth grade. They have three children together and share an enriching, long-lasting relationship that has seen them support each other through thick and thin.

Anne White is often seen accompanying her husband to UFC events, being very supportive of his career in every aspect; she even manages a campaign for the UFC’s annual event, “Fight Nights,” in Vegas every year.

Dana’s wife also helps her husband with economic decisions when it comes to investments or real estate acquisitions, helping further secure his net worth through smart investment choices for over 2 decades now.


Dana White is married to Anne Stella, and they have three children together, Dana Jr., Aidan, and Savannah. The two of them have known each other since their high school days. Though Dana White is one of the most famous faces in combat sports, he keeps his personal life, including his family, out of the public eye.

His children are not involved in either the UFC or any other MMA promotions nor do they practice martial arts or boxing themselves. Despite their dad’s worldwide fame as an MMA promoter, all three kids lead a private lifestyle.

Real Estate

Dana White owns luxurious properties around the world, including a mansion in Florida, which is estimated to be valued at over $20 million.

Luxurious Properties Owned by Dana White

Dana White is known for his lavish lifestyle, and that same extravagance can be seen in the properties he owns. The UFC President reportedly owns at least three houses within the Tournament Hills enclave in Las Vegas, Nevada, all estimated to have a net worth of around $500 million.

His majesty was not done there; he even purchased an entire street called Danawood with his childhood friend Lorenzo Fertitta. What makes these properties truly spectacular is their location; they are situated in an elite neighborhood where most visitors don’t bother to enter or look twice at the luxurious abodes along this carefully constructed haven fortified by mountains on either side.

It’s no wonder then that Dana White couldn’t help himself but invest several hundred million into such peaceful properties, which significantly contribute to his overall net worth today.

Estimated Value and Impact on His Net Worth

Dana White is estimated to have a net worth of $500 million, largely due to his real estate investments. He owns three houses in Las Vegas which are valued at approximately $500 million combined.

Additionally, he also has various other remaining properties throughout the city and two more recently acquired estates in Colorado and Hawaii, totaling around five acres each. These luxury properties add up to an impressive real estate portfolio with a total estimated value of several hundred million dollars, significantly contributing towards his net worth increase over the years.

Although it was not publicly disclosed, White’s 9% stake sale from the UFC is rumored to be sold for approximately $340 USD alone, making him one such business magnate who managed to generate substantial wealth OUTSIDE boxing wrestling joint venture deals & sports management.

With the WME (William Morris Endeavor) – IMG merger creating a new entertainment giant valued at 24 Billion USD, expectedly, Dana’s current fortune will reach a peak figure much beyond initial estimates by 2023, putting him & NASCAR Star Bruton Smith in the same league as billionaire club nominee.

Accolades and Awards

Dana White Award
Photo Credit: Talksport.com

Recognition of Dana White’s success and contribution to the MMA industry as one of its pioneers, including several awards from ESPN and other well-known sports outlets.

Recognition and Awards Received by Dana White

Dana White has been invaluable to the combat sports industry, being at the forefront of modern fight promotion and MMA development. His achievements have earned him respect from fans all over the world, along with several accolades.

The most prestigious and well-known recognition Dana White has received would be Sportsman of the Year in 2011 by Sports Illustrated. He was also awarded an honorary black belt in Brazilian Jiu-Jitsu by Renzo Gracie in 2012 for his commitment to promoting quality martial arts championships.

Additionally, he was inducted as one of the Latest Yakima legends due to his impact on mixed martial arts around 2013.

In March 2017, he became Promoter Of The Year during the Fighters Only World Mixed Martial Arts Award Show for his exceptional marketing tactics, immensely helping UFC achieve its successful global status today.

In 2020, Dana White was recognized again through Forbes Magazine’s 100 Greatest Business Minds Awards for not only his market success but becoming a leader that pushed many fighters to great heights while also orchestrating creative business endeavors associated with the Fanatics merchandise platform, which provided new revenue streams for UFC promoting artists worldwide such as Jay Z Roc Nation Network and more.

Impact on His Reputation and Net Worth

Dana White is widely acknowledged as one of the most successful businessmen in sports today, and his success has profoundly impacted his reputation and net worth. Through White’s vision, leadership, and dedication to building the UFC into a multibillion-dollar business, the organization achieved major successes that have exponentially improved its global recognition.

Consequently, Dana’s stake in ownership rewarded him with an estimated $500 million net worth in 2023. His annual salary is also reported to be around $20 million per year.

In addition to financial success himself, White’s efforts with the UFC have earned him countless awards from various leagues across all kinds of sports organizations, including Sports Illustrated magazine, which awarded him their Sportsman of the Year Award in 2011.

These accolades demonstrate a massive positive shift for Dana’s reputation and net worth, boosting them throughout his time serving as CEO of Zuffa LLC (which owned UFC).

UFC Sale to WME

In 2016, Dana White sold the UFC to WME for $4 billion, which generated an additional huge chunk in his net worth.

Details of the Sale

In 2016, leaving his post as president of UFC, Dana White sold the promotion for an estimated $4 billion to WME. It became one of the largest deals ever made in sports history and ended Fertitta’s long-standing ownership of the company.

Under the deal, White got a 9% stake in Endeavor’s holding company and was designated as president of UFC LLC. The new investors injected much-needed funds, which allowed UFC to expand its business globally, catapulting it into a major American sports franchise with global reach.

This stupendous deal tripled White’s net worth overnight and gained immense fame overnight – success that has since been reflected in his estimated net worth of $500 million!

Effect on Dana White’s Net Worth

The sale of UFC to a consortium of investors led by WME-IMG for $4.025 billion in 2016 had an incredibly impactful effect on Dana White’s net worth. At the time, White’s estimated net worth was around $500 million, including his stake in the new business from the sale.

The sale of UFC in 2016 resulted in a huge increase in Dana White’s net worth. White gained significant wealth from the deal as a major shareholder and company treasurer. It instantly boosted his finances and public profile. White became one of the most recognizable faces in MMA, with total assets estimated in the hundreds of millions.

Though exact figures are undisclosed, his net worth has grown exponentially yearly since the sale through wise investments and endorsements. The UFC deal dramatically scaled up White’s wealth and opportunities.

Though now wealthy, Dana White continues working hard to expand MMA globally for more earnings. His fortune stems from traditional PPV revenue plus external funds that have raised his profile worldwide over decades. Media ventures and celebrity associations have also brought in money.

White is a recognizable icon who has been on magazine covers and interviews. He has amassed properties and investments. While the future is unclear beyond the Biden era, real estate and stocks could bring White continued wealth. He seems set to entertain for many more years, no matter which direction his career takes next.

Future Plans and Investments

Dana White is planning on investing in various real estate and hospitality projects over the coming years, potentially enhancing his net worth even further. He has also expressed interest in working with top MMA fighters to create an academy for upcoming talent.

Potential Investments and Projects for Dana White

Dana White has already taken the UFC to heights few could have anticipated, and he is surely looking for opportunities to take it even further. His interest in incorporating boxing into the UFC portfolio and involvement in other ventures is clear evidence that moves beyond MMA aren’t out of sight or impossible.

In fact, his powerful slap-fighting competition ‘Power Slap’ already serves as a bridge between two sporting worlds, and with Endeavor’s merger of WWE and UFC, greater crossover possibilities could arise soon.

Besides bringing different combat disciplines together, Dana White is also interested in expanding the organization’s digital footprint by developing more live-event experiences for fans both online and off.

Since 2017, White established “Dana White’s Tuesday Night Contender Series,” a TV program that showcases up-and-comers fighting under contract, thereby giving more potential stars an opportunity on his stage while building longer connections with viewership too.

Dana White could create more shows to showcase diverse martial arts fighters, increasing their visibility. He may expand by signing streaming deals with platforms like Amazon Prime Video or CBS All Access too. This global distribution of exclusive fighter content across streaming services is another way White could grow MMA worldwide. Having shows on major platforms would let viewers everywhere access and enjoy athletes competing in their disciplines at all levels.

Predictions for His Net Worth in the Future

Dana White’s net worth currently stands at $500 million and continues to grow. While his current success allows for this rapid growth, there are strong signs that Dana White could become even wealthier in the near future.

He has taken a great interest in investing and expanding businesses related to MMA; this includes investments outside of UFC, which have stood him well over the years. He also holds minority shares in various other business ventures, such as the Arena Football League and ESPN Plus, both of which have seen good returns recently.

In April 2023, Endeavor announced a deal merging WWE with UFC, which saw White appointed as CEO of the organization; under his guidance, further expansion is anticipated to lead to higher profits for both organizations, ultimately increasing White’s net worth further.

Frequently Asked Questions (FAQs)

Here are some frequently asked questions about Dana White’s net worth.

1. How much is Dana White’s net worth?

According to Forbes, Dana White’s estimated net worth as of 2023 is $500 million.

2. What is Dana White known for?

Dana White is the President of Ultimate Fighting Championship (UFC). He has been promoting mixed martial arts events since 2001 and serves on the UFC board of directors alongside three others. Additionally, he produces fights and provides color commentary at many UFC Fight Night shows.

3. Who owned UFC before Dana White?

Before Dana White, the UFC was owned by the Semaphore Entertainment Group (SEG). However, due to financial problems, they sold it to the Fertitta brothers in 2001. The Fertittas created Zuffa to run the UFC and made Dana White the company’s president.


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