Search
Close this search box.
Search
Close this search box.

The Biggest Conversion Optimization Tactics That Can Also Improve Traffic

Conversion Optimization Tactics Improve Traffic

Are you getting some traffic to your website but next to no conversions? Are you constantly banging your head against a wall because you can’t quite figure out where you are going wrong?

If so, this is the article for you. We’re going to share our biggest conversion optimization tactics that can also help you attract more traffic to your website while you are at it.

More traffic and conversions? You read that right!

What is Conversion Rate Optimization?

Conversion rate optimization (as the name suggests) is quite simply the process of optimizing your website to improve your overall number of sales.

Of course, it sounds simple in theory, but there’s a lot more to it than that.

With that in mind, let’s share some handy optimizations that will not only attract more traffic, but convert those clicks into customers as well.

1. Make sure your website is mobile responsive

Does your website have a mobile responsive design? If not, you are haemorrhaging money.

As of late 2021, more than 54.4% of all global web traffic came from mobile devices. Imagine what that number is today?

In other words, if your website isn’t responsive for mobile use, there’s a huge percentage of potential visitors that will likely abandon your website immediately.

How does this impact your overall traffic?

If Google can see that your website has a high bounce rate because you aren’t providing a quality on-page experience, you will be penalised with less visibility and thus fewer visitors.

Fix it.

2. Improve the quality of your product descriptions

Do not underestimate the power of a well-written and optimized product description. Even if you have thousands of products, you need to invest in getting each description perfect.

In doing so, not only will you invariably attract more traffic (because Google rewards well-optimized websites with more visibility), but you’ll have an easier time persuading your website visitors to make a purchase.

  • Keep it simple.
  • Get your focus keywords in there.
  • Make sure each product description is unique.
  • Use visual language.
  • Focus on benefits (not just features).
  • Use bulleted lists (see how pretty they look?).
  • Address your audience’s pain points.
  • Upload quality imagery.

3. Use plenty of social proof

Not only should you have social proof on the homepage of your website for all to see, but it’s worth including positive customer reviews on your product pages as well.

Your prospective customers shouldn’t have to take your word for it. If you want them to trust you and feel comfortable making a purchase, then let them know what your satisfied customers have to say.

How does this improve your traffic? Because the more social proof you have, the more authority you will have in the eyes of Google.

After all, Google wants to recommend viable and relevant businesses who clearly deliver on their promises and when your customers consistently praise you, it will help boost conversions and improve your visibility at the same time.

There’s an agency who offers SEO in Miami that has this down to a science: get as much social proof on your website as possible.

4. Improve your website’s loading speed

Page load speed is arguably one of the most important optimizations you can make in your digital marketing plan – especially in eCommerce.

The reality is, if your website takes more than 5-seconds to load, most people won’t even bother sticking around to wait.

In fact, eCommerce websites that load within 2-seconds have the highest conversion rates of all!

The numbers don’t lie: speed up your website and your prospective customers will have much more faith in you.

That, and Google will reward you with even more visibility because you are clearly making an effort to improve the overall user experience on your website, which is crucial.

5. Refine your checkout process

You need to provide the path of least resistance for your customers. Want them to spend their money? Don’t put unnecessary hurdles in front of them.

An effective way to achieve this is to refine and split-test your checkout process. If you can provide a straightforward and seamless process, you’ll have a much lower bounce rate – which means fewer abandoned carts.

Conclusion: It’s all about the user experience

When designing your website, you must ensure that every single design choice you make puts the user first.

In other words, if a fancy design means sacrificing performance, it isn’t a good design choice.

Instead, invest in the user experience and ensure that your users are presented with all of the information and on-page elements they need to make an informed decision.

Do this and you’ll see a drastic increase in your conversions – and more traffic too! 


Subscribe to Our Newsletter

Related Articles

Top Trending

Australia E-Learning
How COVID-19 Permanently Shifted Australia’s E-Learning Habits?
Migrant Workers in the Gulf
Migrant Workers in the Gulf: Between Reform And Reality
2FA WordPress plugin
5 Best WordPress Plugins For 2FA (Two-Factor Authentication)
how to cut your own hair in layers
How to Cut Your Own Hair in Layers: DIY Haircut for Perfect Layered Look
Israel to Resume Gaza Aid After 2-Month Freeze
Israel to Resume Gaza Aid After 2-Month Freeze, Says Foundation

LIFESTYLE

retirement cities in California
10 Best Retirement Cities in California for a Relaxed and Affordable Life
Mother's Day Around The World
Mother’s Day Traditions Around the World: Mother's Day 2025 Special
summer birthday party ideas
Creative Summer Birthday Party Ideas for Kids in 2025
May 6 Zodiac
May 6 Zodiac: Positive Traits, Compatibility and More about Taurus
self storage solutions for life transitions
How Self Storage Can Help During Major Life Changes (Divorce, Moving, etc.)?

Entertainment

blake lively denies taylor swift blackmail claims
Blake Lively Denies Taylor Swift Blackmail Claim as 'False'
scarlett johansson slams oscars endgame black widow
Scarlett Johansson Slams Oscars for Snubbing ‘Endgame’
punchmade dev net worth
Punchmade Dev Net Worth: Is The Rapper Really As Rich As He Claims
teddi mellencamp divorce amid cancer battle
Teddi Mellencamp and Edwin Arroyave Divorce Amid Cancer Battle
Gérard Depardieu sexual assault
Gérard Depardieu Found Guilty in Sexual Assault Case

GAMING

BIOS Tweaks for Gaming Performance
7 Essential BIOS Tweaks For Maximum Gaming Performance
Gameboy Games
10 Gameboy Games You Should Revisit Today
Forgotten Game Consoles
7 Forgotten Consoles That Were Ahead of Their Time
Best Remastered Games
The Best Remastered Games That Stay True to the Originals
CS2 Rank Advanced Techniques
Accelerating Your CS2 Rank: Advanced Techniques from the Competitive Scene

BUSINESS

Hiring Fractional CMOs
8 Reasons Why Companies Love Hiring Fractional CMOs
Can ADA Continue
Can ADA Continue to a $100 Level?
Eco-Friendly Plumbing Companies That Save Water and Energy
10 Eco-Friendly Plumbing Companies Helping You Save Water and Energy Efficiently
legacy shave net worth
Legacy Shave Net Worth: What Happened After Shark Tank
Crypto Facto Fintechasia Net
Crypto Facto Fintechasia Net: Unveiling The Latest Trends In Fintechasia

TECHNOLOGY

BIOS Tweaks for Gaming Performance
7 Essential BIOS Tweaks For Maximum Gaming Performance
Cryptogonow.com Buy Crypto
Cryptogonow.com: Your Go-To Destination to Buy Crypto
SoftOrbits denoise and deblur tools
SoftOrbits adds web functionality to its denoise and deblur tools
How to Change Snapchat AI Gender
How to Change Snapchat AI Gender: An Easy 5-Step Guide
Promote Your NFT Project
10 Best Ways To Promote Your NFT Project And Gain Visibility

HEALTH

Molar Implant Healing Timeline
The Healing Timeline After Getting Molar Implants
prolactin supplement for milk supply
How Does a Prolactin Supplement Support Milk Supply?
Egg Donation Procedure
The Egg Donation Procedure: What to Actually Expect
teddi mellencamp divorce amid cancer battle
Teddi Mellencamp and Edwin Arroyave Divorce Amid Cancer Battle
Oral Care
Beyond Brushing: The Ultimate Guide to Total Oral Care