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Posting Content on Facebook in 2024

Best Time to Post on Facebook

Facebook has huge potential for businesses, with around 3.05 billion monthly active users.

Did you know that 62.24% of all social media users globally are on Facebook?

However, if you want to take advantage of this platform, there are a few things to keep in mind.

  • You must post quality content.
  • Your content should be engaging.
  • You should post at the right time. 

When you put effort into creating content for your Facebook page, you want to make sure it gets seen by as many people as possible. 

Timing plays a crucial role in this. Facebook’s algorithm considers when content is posted when deciding what to show users. 

This means knowing the optimal times to post can increase your chances of reaching more people.

But how do you figure out the best time to post on Facebook? That’s what we are going to cover in this blog post. 

What is the Best Time to Post on Facebook?

The answer is simple – the time when your target audience or followers are most active.

However, finding the best time to post on Facebook isn’t always simple. While the goal is to reach your followers when they’re most active online, this can vary depending on your,

  • Audience’s habits
  • Time zones
  • Weekday versus weekend behavior

Here are some key points to consider:

  • 67% of Facebook users log in daily.
  • 49% of users visit Facebook multiple times a day.
  • Facebook Pages post around 1.68 times per day.
  • People typically spend about 33 minutes per day on Facebook.

Now that you know that there’s no universal time to post on Facebook, it is best to hire a Social Media Management Agency to do the hard work for you. Being experts in the field, they can conduct thorough research about your target audience and help you discover the best time to post. 

When Should I Post Content?

Every Facebook page is different, so there’s no one particular time that works for everyone. However, many companies have conducted studies to find the optimal times for posting.

Here are the results and findings:

1. HubSpot

  • Time: 9 am, 1 pm to 3 pm
  • Day: Thursday to Sunday

2. SocialPilot

  • Time: 7 am to 9 am, 1 pm to 3 pm, and 7 pm to 9 pm
  • Day: Wednesday and Thursday

3. Hootsuite

  • Time: 8 am and noon; 9:15 am, 12:15 pm and 3 to 3:30 pm 
  • Day: Weekdays

4. Buffer

  • Time: 9 am to 10 am
  • Day: Monday, Tuesday, and Friday

5. Later

  • Time: 9 am to 3 pm

6. Track Maven

  • Time: 8 pm 
  • Day: Thursday

7. Falcon.io

  • Time: Noon and 4 pm 
  • Day: Wednesday, Thursday, and Friday

Best Time to Post on Facebook for Every Week

If you’re someone who needs to publish content daily, it’s important to understand the optimal times for posting on Facebook each day of the week.

Every day has its own unique rhythm, and timing your Facebook posts accordingly can significantly impact engagement. 

Here are the peak times for posting on Facebook each day.

1. Monday

  • Best: 6 am to 4 pm EST
  • Worst: 9 pm to midnight

2. Tuesday

  • Best: 7 am to 4 pm EST
  • Worst: 9 pm to midnight

3. Wednesday

  • Best: 7 am to 4 pm EST
  • Worst: 8 pm to 1 am

4. Thursday

  • Best: 6 am to 4 pm EST
  • Worst: 9 pm to 1 am

5. Friday

  • Best: 7 am to 4 pm EST
  • Worst: 9 pm to 1 am

6. Saturday

  • Best: 8 am or 10 am to 3 pm EST
  • Worst: 9 pm to 1 am

7. Sunday

  • Best: 11 am to 4 pm EST
  • Worst: 8 pm to midnight

How to Find Your Own Best Time to Post on Facebook?

If you are still wondering, “When should I post content?” here are some ways to find out. Below are several methods to discover your optimal posting times:

1. Use Facebook Audience Insights

To discover the optimal time zones for your audience on Facebook, you can use Facebook Audience Insights. While primarily designed for planning and optimizing ad campaigns, Audience Insights provides valuable information about your audience’s demographics and locations.

Here’s how to access it:

  • Open the Meta Business Suite.
  • Select “Insights.”
  • Click on “Audience.”

Once in Audience Insights, you’ll find data on your audience’s top cities and countries. This information is essential for identifying the best times to post based on your audience’s online activity.

2. Test posting times and monitor results

Once you’ve identified where your audience is located, it’s time to experiment and track your progress.

Here’s how:

  • Create a spreadsheet to record engagement metrics.
  • Choose five different times during the week to schedule your posts. 
  • Note the number of likes and comments for each post.
  • Switch up the timing of your posts for each day. 
  • Continuously monitor engagement metrics over several weeks.

3. Learn from previous successful posts

Assessing past performance is a valuable way to check future success. If you’ve been actively posting on Facebook, examining your recent posts can reveal which ones reached the largest audience.

Here’s how to do it,

Within Meta Business Suite, the “All Content” section provides valuable insights into your post performance. Here’s what you can learn:

  • Time and date of the post
  • Likes and reactions
  • Type of post (e.g., photo, video)
  • Organic and paid reach

4. Ask the audience

Another thing you can do is ask your audience. However, you need to ask them indirectly. Use Facebook Live Events to gather valuable insights.

Here’s how:

  • Brainstorm valuable content ideas for a Facebook Live session.
  • Create a post teasing the upcoming Live event.
  • Encourage audience engagement by asking them when would be the most convenient time for them to participate. 
  • Request comments on the announcement post to gather real data from your most engaged followers.

Conclusion

We hope now you can find out the best time to post on Facebook. Conduct a thorough analysis of your audience’s specific behaviors to identify active time slots. You can use tools and strategies to make the task easier. 

However, if you don’t have time for all this, contact a social media agency to handle the research, planning, and strategizing. This will not only help you save time but also deliver better results as they are experts in the field.


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