In the world of SEO, Guest Post is one of the most popular trends nowadays. The importance of guest post is due to the impact it can generate to enrich blogs with guest writers. In addition, it is an excellent strategy to strengthen your content marketing and gain greater conversions of sales and website traffic.
This method consists of spreading information of interest, inviting a blogger to write a blog post where he was invited. For this reason, it is called Guest Post.
The fascinating thing about this alternative is the ability it offers us to promote quality content with strategic alliances based on the content marketing of your Agency. Together with this, this practice generates links that strengthen the website with the possibility of attracting new users, according to the followers of the Guest Blogger and Vice Versa.
In fact, 62% of people observe a blog quite credible if it has several authors as guests, according to Mashable. That is why we consider Guest Post as an excellent option to foster. And promote new professional relationships with your readers, invited authors and audience.
Advantages of Guest Post for Your Content Marketing Strategy
Increase Your Website Traffic in Next 3 Months:
Guest post is an excellent way to increase your website traffic. Search engines like it very much than others. You will get referral traffic from other high authority websites where you will write guest posts. In most cases, when you publish a guest, you are allowed to include a link to your website. It will give you more traffic to your website. When people read your blog post on other websites, they have a tendency to want to know more about your services. In this way, you can triple your website traffic in the next 3 months.
Once your guest post is published, you will begin to see the new traffic. Use the unique content to boost your promotion by taking advantage of this opportunity to create attractive content on social networks.
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Increase Ranking
Imagine Guest Post as a kind of ball of yarn, which with its threads better connects the work to embroider or sew. This is about a kind of network that creates professional ties and connections that increase the credibility and curiosity of users to learn more about the brand or product you offer.
- With this method in addition to interconnecting, you can develop very varied topics related to the industry. It can provide greater diversity and originality in each article.
- 80% of the daily traffic in a blog consists of new visits by users interested in reading the content offered through Guest Post.
Increase Domain and Page Authority
The guest post gives you the opportunity to show your experience in your area. When you write informative articles on someone else’s website, you can increase the traffic of your site. It will consider you as a person looking for the information they need.
Search Engines (Like Google) look at the domain and page authority of any website. It measures this authority; in part, by the number of backlinks from other authorized websites. Do-follow backlinks weigh in your domain and page authority score.
Link Building
As you know, Link Building is based on the construction of links that increase SEO, by getting new links from other pages. It allows greater positioning within search engines and a better ranking of the site.
Therefore, Guest Post is a perfect method to obtain new backlinks on your website. Because by inviting a Blogger to write an article of interest, you are giving not only variety and cleverness to the page but also ranking and the greater possibility of being found by new leads.
Ranking as a Recognized Author in the Industry
After all, this is a super decisive advantage to use Guest Post in your Content Marketing strategy. It is very likely that you become an authority on the subject you develop by allowing other writers in the industry to write and corroborate your content.
Are you ready to build your brand and get more presence? The guest post can be the key to your success. Just identify websites (In your related niche) and send email to the website owner or editor to request the opportunity to contribute a guest post. If the application is approved, send your content and always remember to request at least one direct link to your blog or website, since this is your main incentive to publish.
